Want my 3-step guide for irresistible microcopy? Yes! I’m ready to sell more

Perfect Property

Perfect Property is Ireland’s equivalent of Domain here in Australia. It offers a streamlined property searching experience as well as advice for those in the property market.

The company’s Managing Director, Laura, sought strategic advice on their content marketing approach as well as copywriting for several articles.

Their current strategy wasn’t creating a buzz in the market and she needed standout pieces to attract media coverage.


Content strategy

Web copywriting


After going through several previously published articles it was clear Perfect Property could benefit from a change in tone. We decided to switch to a more sophisticated and mature tone to match the mindset of someone on a property hunt.

After writing several content pieces to set an example of the new direction, Perfect Property felt comfortable taking back the reigns.

Later on, I was contacted again to brand the new Deposit Calculator feature. It was launched with great success in 2018.