Wondering what problems I can help you a solve?
Is your website as overlooked as the last pickle in the jar?
Does your tone of voice have all the energy of a snail marathon?
Could your funnel compete with a lace raincoat for the amount of sales it leaks?
Are your user journeys as puzzling as a chameleon in a kaleidoscope?
In other words, do you want more of your dream clients to realise they need your thing in their life right NOW!?
Yes? Then the universe has delivered you to the right place.
Susan wrote copy for an upsell that saw a huge 50% conversion rate!
Susan always gives me this incredible motivation— a session with her is the perfect balance of incisive feedback, actionable advice and encouragement to actually get it done.
She tells me to “do this now” in the nicest possible way.
From suggesting changes to my copy for an upsell that saw a huge 50% conversion rate to giving me the confidence to quickly create products and pages that I’ve been meaning to do for months, a day/session with Susan is priceless.
Whatever the cost – pay it – you’ll never regret it. She’ll revolutionise your business.
—Lindy Alexander, Founder, The Freelancer’s Year
Talk to me about strategy and words for:
You need a website that converts, whether that’s selling a product or communicating an idea. It’s not just about beautiful words (that’s a given). You need the psychological and behavioural concepts and conversion strategies to surface the right information to the right people at the right time so they take action.
Everything I write is optimised for SEO, without ever compromising on quality or messaging.
Sales Pages + Emails
Got a launch coming up? I want to hear about it. Not only have I written hundreds of emails and sales pages over my 12-year copywriting career, but I also have my own successful course (Beyond Web Copy) which I launch twice a year.
This means I have an insider’s understanding of what goes into a launch and what strategies and words are working in the market right now. Let’s partner together to make yours a success.
User Experience (UX)
As one of Australia’s first UX writers, I’ve worked closely with some of the world’s best UI/UX teams to create intuitive digital experiences. Leverage my deep understanding what makes people tick and practical common sense for your product (whether that’s an app, website, form, portal, quiz etc).
Together we’ll conduct research and map out journeys that that build loyalty and give you the best chance of conversion.
When I receive a lead from our website, I thank Susan
We were seeing a massive “bounce” rate as potential clients would arrive on the website and fail to engage with us.
Susan spent a lot of time understanding our business and our clients. I always knew where we were in the process and what Susan needed from me to succeed.
When I receive a lead from our website, I thank Susan for the well-written and relatable content that continually draws people in to engage with us.
—Ian Ward, Founder, Cyber Pro
It takes two, baby
You know your business, I know words. Together we can make magic.
I really take the time to get to know you, your business, and your clients before I write anything.
Having a solid strategy in place gives you the best chance of getting an eye-watering return on your investment.
Keep reading to see how I can support you to hit those stretch goals.
The 5 paths to copywriting success
Copy Strategy Roadmap
Question: What’s the real secret to “are you in my head?” messaging that makes shelling out a few thousand seem like the best decision ever to your dream clients?
Answer: An in-depth understanding of their pains, desires, objections and false beliefs.
When you work with me, you walk away with so much more than copy. You’ll also get a plan we’ll use to help connect and convert more dream customers.
If you want to write your own copy, let me do the groundwork to set you up for success. If you want me to write high-performing copy for you, this is where we’ll start (and you’ll get $500 credit towards the package of your choosing!)
Investment: $1000 AUD
If you’re a confident writer, but aren’t sure WHAT to write to bring in those sales and leads or don’t have time to waste staring at a blank page, you need a Diamond Day (or two).
ALL initial Diamond Days include a Copy Strategy Roadmap, so you know I’m not just typing a prompt into ChatGPT and hoping for the best, but actually relying on data to produce needle-moving copy.
So how much can we get done in a day? That depends. But realistically expect a couple of web pages from scratch, an existing sales page review and optimisation, or a 5-6 email sequence.
Diamond Days don’t include a guarantee of deliverables, SEO research, or opportunities for feedback (see The Copy Studio below). What you do get is my strategic brain on your business and a solid first draft ready for a final polish.
$2797 AUD for new clients (includes Copy Strategy Roadmap + 1 VIP Copywriting Day—you save $500)
$2297 AUD for returning clients
The Copy Studio
Looking for a copywriter who’ll dive deep and go on the journey towards success with you. Book in The Copy Studio.
There’s only room for 10 Studios on my calendar each year with a minimum 2-month wait, so book in quickly.
This is ideal if you want my entire strategic UX, SEO and conversion-focused brain on your website or launch. From customer research to professional proofreading, and every step in between, discover what it feels like to get the VIP treatment from one of the best in the business.
I’ll take you on the journey with me as we work together to produce copy that helps move your business to the next level.
The Copy Studio includes:
- Copy Strategy Roadmap
- 90-minute strategy call
- SEO keyword research
- SEO meta info
- Conversion- and UX- optimised copy
- Wireframing (see how it will be laid out and share with your designer)
- 90-minute feedback session
- Copy editing after feedback
- Final tweaks
- Professional proofreading
Investment: Starting at $8,497 AUD
You and me in a Zoom room chatting all things UX, copywriting, and marketing strategy.
This is perfect for those moments when you feel stuck, or you’ve written something you think is pretty good and want a pair of expert eyeballs on it.
We can talk about social media plans, copy strategy, launch strategy, email sequences or customer journeys. Or we can crack our knuckles and optimise 1 piece of copy.
You’ll fill in a quick survey to get clear on what you want to walk away with and then I’ll rock you with solid ideas that get you unstuck and moving towards your goals.
Get out of your head and get clarity on the next steps.
Investment: $497 AUD (Includes recording and transcript of the meeting.)
Virtual Copywriting, Marketing & UX Support
Got a million questions about your marketing, but no one on your team to support you?
I’m a pro at figuring out genius ideas to grow your list, boost sales, and improve the user experience to create a frenzy of die-hard fans desperate to work with you. PLUS, I can also whip up the words to implement what we strategise together.
By working virtually for your team, you get someone who truly understands what you’re working towards and can help support you to get there at the fraction of what you would pay an in-house copywriter or UX/marketing consultant.
It’s the best of both worlds.
I only work with 2 teams at a time—so we’ll first jump on a free consult to see if we’re the right fit.
Investment: $1600 AUD per day (minimum 2 days a month for 6 months)
“Susan is genius at tiny, 2-minute tweaks that get you more conversions. She’s crafty AF on the page!”
—Laura Belgray, Founder & Copy Expert, Talking Shrimp
Everyone should hire this absolute master of her craft – she’ll totally nail it.
—Maura Kelpy, Graphic Designer + Owner, MauraK Creative + Veggiesandvodka.com