Writing value statements can be one of the hardest pieces of work you’ll ever do. Get them right and you’ll have a set of beliefs that you can point to in all manner of business situations—internally and externally. They make it easier to hire the right people, give...
It’s one of the great myths of copywriting that we’re all creative geniuses. Our words flow effortlessly from brain, to fingers, to screen. Not true. I still get stumped at various stages of copywriting. However, after 10 years I’ve developed plenty of tricks and tips...
Ever read something and heard a little voice in your head? A little voice saying, “Oh I didn’t even realise I had X problem. I better buy Y to fix it.” Next minute those life-changing mop slippers (yes, they’re a thing) are making their way to you. Because these...
