Stress headaches, sweaty palms, a sinking pit gnawing at your tummy—these are all familiar symptoms of a little thing we like to call “launching”. This is where you spend a week wooing potential customers to join your program. In my case, it was for the...
It’s fair to say I am a master of negotiation. That’s a lie. My twins are masters of negotiation. They’re relentless. And as my energy dwindles towards bedtime, their persuasive powers seem to grow. “OK, 1 more Paw Patrol and then we turn it off—deal?” I say. “Deal,...
10 ways to (re)discover your voice When you’ve spent more years than an octopus has legs writing for other people, how do you even know what YOU sound like? And why care? After all, you make good money from adopting other voices. You’re a chameleon on crack—changing...
I’m a rule-follower. We’re talking didn’t-really-have-fun-in-my-teens level of obedience.So it seems contradictory that I have so much trouble with being told what to do. If you tell me to do something, I’ll do the opposite. Go figure.My...
The first time I was asked to write some copy for a widget, by my colleague Sophia*, I had no idea what she was asking. “Hey Susan, can you get that widget copy over to me within the hour?” she pinged me. “Oh yeah, totally. I’m on it.” I messaged back. Shit. What’s a...
