I’m a rule-follower. We’re talking didn’t-really-have-fun-in-my-teens level of obedience.So it seems contradictory that I have so much trouble with being told what to do. If you tell me to do something, I’ll do the opposite. Go figure.My...
Find out everything you need to know about A/B testing your copy. The what, why, how and where. I hate it when people disagree with me. Especially when: It’s about something I’ve written. It’s my boss. Said boss doesn’t have a clue. OK, you got...
The first time I was asked to write some copy for a widget, by my colleague Sophia*, I had no idea what she was asking. “Hey Susan, can you get that widget copy over to me within the hour?” she pinged me. “Oh yeah, totally. I’m on it.” I messaged back. Shit. What’s a...
