Want my 3-step guide for irresistible microcopy? Yes! I’m ready to sell more

Want to break into UX writing?

Set yourself up for success with

The UX Writer’s Guide

Sorry, The UX Writer’s Guide is now retired! Feel free to get in touch with any questions.

There’s so much more to UX writing than microcopy

Learning how to write a friendly error message is just part of the puzzle.

The fact is most aspiring UX writers spend the first few months trying desperately to find their feet, have their voice heard, build authority and quite frankly figure out what their job is.

Which is about as fun as sandpaper socks.

Stressing out about fitting in and proving your value competes for your brain space, taking you:

✖️ Out of the moment

✖️ Out of the conversation

✖️ Out of your zone of genius

I know because I’ve been there!

Here’s the thing—

You’ve got everything it takes to be a success

You just need someone to show you the ropes, that’s why I created…

The UX Writer’s Guide

A must-have resource for UX writers who want to—


Get ahead

Find out how to add value so you can quickly prove your worth and get involved in exciting projects.



Discover which challenges are part of the job and how you can ace them without losing your cool.



The guide is concise yet bursting with insight that could otherwise take 3-4 months to learn.



With editable frameworks and processes you can swipe right into your workflows.

Join 400+ UX Writers feeling more confident in their roles

The UX Writer’s Guide gives you the insider scoop from someone who’s been exactly where you are right now

Get a strategic understanding of how UX teams work, what’s expected of you, and where you can quickly add value as a writer without spending thousands of dollars or months of study.

Want some concrete examples? Awesome.

Here are 4 hurdles most UX Writers face in their first 30 days

And how The UX Writer’s Guide helps you sail over them instead


Lack of clarity around expectations

(and what other team members do)


So you’ve got a great idea, but aren’t sure who the right person is to help you get it across the line. Understanding the roles each member of the team plays and how to get them on-side is integral to your short and long term success.


Fear of sounding stupid

(when saying nothing feels safest)


You can’t do your job if you’re too scared to ask questions. I’ve distilled 10 years of rambling discussion (complete with plenty spine-tingling eye rolls) into 6 questions you need answered in order to write good UX copy—complete with a framework to implement it from day 1.


No one to show them the ropes

(1 is the loneliest number)


This guide was born out of the ashes of loneliness. Even the most experienced UX writer has been where you are today, flying blind in their first year. This guide is the kind, clever mentor that shows you how to actually implement the theory you’ve already learnt.


Information overload

(if only there was a cheat sheet)


In true usability style, the guide hits on the most critical points quickly and then anchors your new-found knowledge deep in your brain with practical examples, swipe-able frameworks, and gamified learning experiences that you can use repeatedly throughout your entire career.

Knowing how the industry works and what’s expected of you, well that my friend, is how you build momentum from day 1. Just ask Mary and Nick…

This is a really empowering guide that would have helped me so much when I was just starting out.

I had to learn a lot of this by trial and error over the past 6 years or so working in the field and to have this as a guide in year one would have been invaluable! I’m going to recommend this to the content team at my work.

Your first version I thought was great for my copywriters that work with me, but this updated version is so valuable that even as an experienced content strategist I’ve found some new tricks and tips that I’m excited to share and use!

Mary Pritchard

Content Strategist

The UX Writer’s Guide gave me the courage to take the first step in a job that starts very soon.

I would recommend The UX Writer’s Guide to anyone starting out, no matter what their background. Everyone needs some sort of guide to help them get through their first 90 days on the job. I get tired of reading Medium articles. Coursework is coursework. This is mentorship/guidance and advice on what to expect on the job.

It’s the bridge between the theory learned in courses, and the actual boots-on-the-ground “real life stuff”. This bridge stage is the scariest part when you’re about to do this for a job for the very first time. 

Nick Harris

UX Writer

Now, maybe you’re thinking, “How would you know?”

Which is exactly what I would be thinking too by the way…

Hey, I’m Susan

Finding this breaking-into-UX-writing thing a bit overwhelming? Believe me, friend, I’ve been where you are now.

When I got my lucky break in a big eCommerce brand, I thought I had it made. ⁠

Then came the tricky part.⁠

Like most UX writers back then, I didn’t have any formal training (LOLs, there were no courses or bootcamps).

What I did have was an incredible team to bounce ideas off as we built the UX writer role from the ground up. One AB test at a time. ⁠

Sounds exciting now … and it was.⁠

⁠But at the time, I wished I’d been given a toolkit on how to make it, rather than having to learn through a series of sink or swim moments.⁠ (You can hazard a guess how many times I sank rather than swam.)

A decade later, I’ve worked with everyone from tech giants to plucky start-ups setting them up for success with the right words and content processes for their digital products.

Some of the legends I’ve worked with

The UX Writer’s Guide has helped hundreds of UX writers thrive in their UX writing careers. Wanna join them?

What’s inside?

I’ve paid $300 – $1,000 for similar content and outcomes, and the guide is available today for a fraction of that.

The 10 mini-modules come with swipeable frameworks, templates and processes to wow your team.

You’ll learn:

  • How to get your team members on side—and your voice heard
  • What to ask at the start of every project that positions you as an expert
  • A simple way to get your head around your brand’s digital assets
  • The 1 file you needed to create yesterday
  • How to build a bank of fresh inspiration so you never get stuck
  • Swipes for challenging decisions without ruffling feathers
  • How to make sure you get involved early (and why this matters)
  • How to write microcopy without sacrificing personality
  • Ways to increase your visibility and reputation in the industry

“It will change your life”

I met Susan when I had first started UX Writing. I was young, had no clue what I was doing, and often woke up hungover on a Thursday. Since then a lot has changed – I’m not young anymore.

Without Susan’s help and calming influence I would probably not have made it into the companies I have, and she has put together a guide to allow you to enjoy the same guidance I did! If you’re a new UX Writer or thinking about changing careers, I can’t recommend it enough.

Even if it doesn’t stop you from waking up hungover on Thursdays, it will still change your life!

Ben Dudley

Senior UX Writer

“I dare you not to get excited”


As a conversion copywriter, I’ve been weaving my way into this realm on my own and barely scratching the surface. So the guide gave me a solid peek into what I can expect, what skills I need to hone, and what thought processes I may need to adopt if I want to get more deeply involved with UX writing.

I absolutely loved Susan’s writing and her personality shining through. It made this such a pleasant read compared to all the dry, often boring (and repetitive) resources out there. Or the courses that ask you to commit to a giant leap before even knowing if this is something you’d like to explore further (let’s be honest, reading a dozen Medium posts doesn’t exactly give you that clarity). 

So if you’ve just started exploring this fascinating field and aren’t quite sure about what to expect, or you’re familiar with UX writing but would like to take it one step further, I couldn’t recommend The UX Writer’s Guide enough!

Ralitsa Minkova

Conversion Copywriter

If you’ve scrolled this far you might be wondering whether the UXWG is the right fit for you?

The UX Writer’s Guide is a smokin’ hot match for anyone who:

▪️ Has landed their first UX writing job and is feeling a bit out to sea

▪️ Has every muscle tensed (even your eyelids) in preparation of their first day as a UX writer

▪️ Is a self-starter with ambitions to land a senior position in the next couple of years

▪️ Is working as a copywriter and has been asked to take on more UX writing opportunities. Help!

▪️ Has finished a UX writing certification recently and is left wondering what’s next?

▪️ Is a different type of UX professional and wants to bring their first writer on board

Give it a skip if you:

▪️ Aren’t interested in growing your UX writing career any further

▪️ Want 1:1 support, this is an editable PDF guide

▪️ Write copy for sales and marketing and have ZERO interest in writing for digital products

“I’ll definitely be recommending this to all the writers in my team. It’s brilliantly written and gets straight to the juicy bits.”

–Graham, Senior UX Writer

“I tore through it right away, ravenously consuming it one big bite. And I’ll be going back again many times to digest it slowly and thoroughly, filing it away in my long-term memory. I especially appreciate the glossary of terms.”


Quick heads up!

ddAmounts are in USD and all sales are final.

There’s a “no refund policy” because:

▪️  The UX Writer’s Guide is a PDF so there’s no way to give it back

▪️  It’s a low-risk, high-value investment

▪️  You’re getting the benefit of 10 years of my real-world experience

▪️  I want you to have a little “skin in the game” so you get everything you can from the guide (and it doesn’t languish un-used on your digital bookshelf)

Customers in Australia will be charged 10% GST at check out. Before you make your purchase, please check out the full policy »

Need help ordering or got questions? Here’s where you can find me


If you’ve made it this far, you’re just like me

I always want to know as much as possible before I purchase anything too. Let me guess, you’re thinking…

Surely, I’ll learn all this on the job

Hey look, if that’s the path for you, that’s cool. 

I did the same. (See, I knew we were similar)

But I didn’t have a choice. If someone had offered me this self-led course a decade ago I would’ve grabbed it with both hands and kissed them on both cheeks. (Hey, it was pre-Covid)

Because that free-fall feeling you get when you sit at your desk but don’t really know what to do?

I would have done anything to bin that anxiety.

With The UX Writer’s Guide you can:

⚡Understand what exactly UX writing is and what’s expected of you

⚡Break down complex copy requests into do-able steps

⚡Turn team members into your cheerleaders

What do you think, ready to hit fast-forward on your UX writing career?

“This resource is SO GOOD.”


“I’m having all sorts of feelings. Your guide validated the direction that a small part of me knew I was headed. Can’t wait to find out where in the world my wild career path will take me next. 

Thank you for sharing this!” 

Karonica Davidson

Human-Centred Content Writer

Your questions answered

Won’t my employer provide me with something like this?

That would be the totally logical thing to expect, right? But by its very nature, this guide is stuffed with things that your employer probably won’t tell you upfront. That’s what makes it your competitive advantage.

What format is this guide in?

The UX Writer’s Guide is a beautifully designed 50-page interactive PDF guide. You can print it out and keep a hard copy in your top drawer or save multiple copies to fill in every time you have the opportunity to use one of the “Do it!” sections.

Why are you retiring this guide?

My focus is really on bringing the joys of UX to copywriters and marketing websites. This guide is for straight-up UX writers about to join a product team, and it no longer reflects the work I do.
It may make a come back one day—because it’s a super valuable resource for anyone getting started in UX writing. But no immediate plans for that to happen.

Can I return my guide for a refund?

There are NO refunds for The UX Writer’s Guide. Once you pay, the book is yours forevs. I want you to be “all-in” so you get everything you can from the guide. Also, due to the PDF nature of the guide, I have no way of really knowing if you’ve deleted all your copies. Make sure you want it before you fork over your dollars.

Is this suitable for copywriters who work solely on marketing copy?

So this is a tricky one. If you have no interest in ever joining a UX team then this isn’t the right resource for you. That said, the number of UX professionals are set to grow by a factor of 100 over the next few decades. Shooting up from 1 mil to 100 mil*. I’d be surprised if UX didn’t weasel it’s way into your work somehow. So while it wasn’t written with traditional copywriting in mind, you’ll still learn a lot of relevant info.

*According to the NNGroup, world leaders in research-based User Experience (UX)

I’m a Product Owner, Developer or Designer. Is this for me?

Yes, for sure! The UX Writer’s Guide is for any professional interacting with the role of UX writing. Maybe you’re a designer or developer who has to take on some of the writing for their product or a Product Owner looking to hire a UX writer and make sure that it’s a success. This guide will help you understand what to expect.

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