Turn your complex website or app into a clear conversation with your clients

UX Writer & Conversion Copywriter

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Are you struggling to find the right words?

There’s nothing more frustrating than knowing people would LOVE your digital product. If only you could find the right way to communicate it.

That’s where I can help.

Equipped with 10 years of experience in user experience writing and copywriting for some of the world’s biggest brands, I’ve got the copy-chops to solve your dilemma.

From in-app microcopy through to storytelling on sales pages, I know the strategies and psychology to get inside the heads of your users and deliver words that connect.

So you get more clicks, more leads, more users, and more raving fans.

“Susan came up with a narrative that flows amazingly throughout the pages, everything was interconnected and we love it.”

“Our company is at a pivotal stage where we are gaining more recognition, so our public presence has become significantly more important. We struggled with the words to use to describe ourselves, and in defining the content and structure for our website.

Results were beyond expectation. Susan really connected with us, she listened to everything in all of our conversations and was able to blend it all together. The tone of voice represents our brand so well. 

So happy to have the content sorted for our site. We are really excited about our future knowing that the content Susan created for us articulates who we are and the value that we can provide.”

—Shane Singh, AmpliFLI

Talk to me about words for

Websites

You need a website that engages and sells. And gets found in Google. Done.

User Experience

Let me show you how to make your app or website a joy to use.

Apps

I write successful microcopy that inspires, engages and converts customers. Want some?

Learn more

Hi, I’m Susan!

 

Working with someone you don’t trust or like is a nightmare.

It’s important to find someone who is flexible and easy to talk to. Your success depends on it.

That’s me.

I take your work seriously, but not myself.

My name was in vogue 20 years before I was born. Perhaps that’s why:

  • My favourite TV show is Murder She Wrote.
  • You’ll find me sipping Campari on ice.
  • I lived in Amsterdam (where people are called Freek and Fokje) for 7 years.

Keep reading …

 

I love to work with

Complex brands

Got a 100+ page website? Let’s organise and refine your content to bring in more customers.

Product teams

Thinking about bringing in a UX writer but not sure if you’ll see ROI? Let me prove the role is worth it.

SaaS

Let’s articulate what you do, who you do it for and the immense value you offer to make you the go-to in your industry.

Let's discuss your next project.

Get in touch

 I’ve worked with these legends

A fantastic copywriter who captured the essence of our business and created something we’re proud of

After a few attempts on our own, we were still unsure of what words would be most effective on our website. We needed a professional. Susan’s relaxed personality and keen interest in understanding our business made it so easy to talk to her. She made the whole process seamless and produced copy that has created so much impact for our business.

Susan is a fantastic copywriter who captured the essence of our business and created something we’re proud of. Highly recommend!

Michelle and Danny Fletcher, Owners & Managers, DMF Construction

She knows the right questions to ask to really get to know the client's products/services and always provides the best outcomes for them

Working with Susan is a dream from start to finish.

She knows the right questions to ask to really get to know the client’s products/services and always provides the best outcomes for them. She explores future opportunities for the client – finding ways to improve the client’s customer journeys with her in-depth knowledge of digital marketing, persuasive language, UX insights and conversion rate optimisation. Apart from her technical skills, Susan is friendly, positive, has a down-to-earth personality and is very easy to collaborate with.

MJ Boaretto Pureza, Senior Designer, MJPix

We were able to generate substantial media coverage based on the content Susan created and to grow our brand visibility

Providing high-quality content consistently is key to building our customer base and Susan was invaluable. 

From creating our content pillars to mapping out an actionable content plan and writing key content pieces across multiple platforms and channels.  We were able to generate substantial media coverage based on the content Susan created and to grow our brand visibility both online and offline.

Laura Pollard, Managing Director, Perfect Property

The website copy not only reads better but also performs better on Google, translating directly into more quality leads and clients

Susan did a fantastic job of helping me to re-write our copy on a recent website update. At the end of the day, as a building professional, you know building. So, of course, you can write about it somewhat. However, with Susan’s help, the website copy not only reads better but also performs better on Google, translating directly into more quality leads and clients!

David Ferrari, Owner, Ferrari Construction