User experience writer for complex brands
Helping you build a profitable relationship with your clients through easy-to-understand words.

Are you struggling to find the right words?
There’s nothing more frustrating than knowing people would LOVE your product or service. If only you could find the right way to communicate it.
That’s where I can help.
Equipped with 10 years of experience in user experience writing and copywriting for some of the world’s biggest brands, I’ve got the copy-chops to solve your dilemma.
From microcopy to sales pages, I know the strategies and psychology to get inside the heads of your users and deliver words that make dollars and sense.
Talk to me about words for
Websites
You need a website that engages and sells. And gets found in Google. Done.
User Experience
Let me show you how to make your app or website a joy to use.
Blogs
Stand out from the crowd with clickable content. All backed up with SEO.
Conversion
How do more buyers and subscribers sound? I thought so. Cha-ching!
Emails
Cut through the rest and get noticed with a compelling email strategy.
Anything else
If it has words, I’ve written it. Save time by bringing in a professional.
Hi, I’m Susan!
Working with someone you don’t trust or like is a nightmare.
It’s important to find someone who is flexible and easy to talk to. Your success depends on it.
That’s me.
I take your work seriously, but not myself.
My name was in vogue 20 years before I was born. Perhaps that’s why:
- My favourite TV show is Murder She Wrote.
- You’ll find me sipping Campari on ice.
- I lived in Amsterdam (where people are called Freek and Fokje) for 7 years.

I love to work with
Complex brands
Got a 100+ page website? Let’s organise and refine your content to bring in more customers.
UX Teams
Thinking about bringing in a UX writer but not sure if you’ll see ROI? Let me prove the role is worth it.
Entrepreneurs
Want some of the copy gold dust big brands seem to have buckets of? I work for them. I can work my magic for you too.
Let's discuss your next project.
Just a few brands I’ve worked with









