User experience writer for complex brands

Helping you build a profitable relationship with your clients through easy-to-understand words.

Are you struggling to find the right words?

There’s nothing more frustrating than knowing people would LOVE your product or service. If only you could find the right way to communicate it.

That’s where I can help.

Equipped with 10 years of experience in user experience writing and copywriting for some of the world’s biggest brands, I’ve got the copy-chops to solve your dilemma.

From microcopy to sales pages, I know the strategies and psychology to get inside the heads of your users and deliver words that make dollars and sense.

Talk to me about words for


You need a website that engages and sells. And gets found in Google. Done.

User Experience

Let me show you how to make your app or website a joy to use.



Stand out from the crowd with clickable content. All backed up with SEO.


How do more buyers and subscribers sound? I thought so.  Cha-ching!


Cut through the rest and get noticed with a compelling email strategy.

Anything else

If it has words, I’ve written it. Save time by bringing in a professional.

Hi, I’m Susan!


Working with someone you don’t trust or like is a nightmare.

It’s important to find someone who is flexible and easy to talk to. Your success depends on it.

That’s me.

I take your work seriously, but not myself.

My name was in vogue 20 years before I was born. Perhaps that’s why:

  • My favourite TV show is Murder She Wrote.
  • You’ll find me sipping Campari on ice.
  • I lived in Amsterdam (where people are called Freek and Fokje) for 7 years.

Keep reading …


I love to work with

Complex brands

Got a 100+ page website? Let’s organise and refine your content to bring in more customers.

UX Teams

Thinking about bringing in a UX writer but not sure if you’ll see ROI? Let me prove the role is worth it.


Want some of the copy gold dust big brands seem to have buckets of? I work for them. I can work my magic for you too.

Let's discuss your next project.

Just a few brands I’ve worked with

After a few attempts on our own, we were still unsure of what words would be most effective on our website. We needed a professional. Susan’s relaxed personality and keen interest in understanding our business made it so easy to talk to her. She made the whole process seamless and produced copy that has created so much impact for our business.

Susan is a fantastic copywriter who captured the essence of our business and created something we’re proud of. Highly recommend!

Michelle and Danny Fletcher, Owners & Managers, DMF Construction

Working with Susan is a dream from start to finish.

She knows the right questions to ask to really get to know the client’s products/services and always provides the best outcomes for them. She explores future opportunities for the client – finding ways to improve the client’s customer journeys with her in-depth knowledge of digital marketing, persuasive language, UX insights and conversion rate optimisation. Apart from her technical skills, Susan is friendly, positive, has a down-to-earth personality and is very easy to collaborate with.

MJ Boaretto Pureza, Senior Designer, MJPix

Providing high-quality content consistently is key to building our customer base and Susan was invaluable. 

From creating our content pillars to mapping out an actionable content plan and writing key content pieces across multiple platforms and channels.  We were able to generate substantial media coverage based on the content Susan created and to grow our brand visibility both online and offline.

Laura Pollard, Managing Director, Perfect Property

Susan did a fantastic job of helping me to re-write our copy on a recent website update. At the end of the day, as a building professional, you know building. So, of course, you can write about it somewhat. However, with Susan’s help, the website copy not only reads better but also performs better on Google, translating directly into more quality leads and clients!

David Ferrari, Owner, Ferrari Construction