Want my 3-step guide for irresistible microcopy? Yes! I’m ready to sell more

Ready for relatable, engaging web copy that brings in sales and captures the essence of YOU?

Let’s make it happen

Susan sitting at a laptop wearing a kickass zigzag jacket and smiling with the confidence of someone who writes equally kickass copy

“Susan came up with a narrative that flows amazingly throughout the pages, everything was interconnected and we love it.”

—Shane Singh, AmpliFLI

Susan smiling and shrugging

No one tells you that when you sit down to type, your brain will empty like a popped balloon.

Or that trying to explain the complexities of your business in a limited word count is as simple (and appealing) as scaling an icy wall with bare hands.

Here’s another secret no one tells you…

Successful web copy (the kind that brings you more engagement, leads, and sales) all boils down to these 3 things:

YOU. You’re perfect just as you are, but a website doesn’t have room to fit every bit of you You need to find the most attractive parts and make sure they ring clear and true.

YOUR PEOPLE. Maybe you’ve got a solid SEO strategy, or you’re the podcast and social media royalty. Either way, you need a strategy for getting people to your website.

USER EXPERIENCE. This is about how you structure your content so it’s easy for your people to find and discover the information they need. A bad user experience (UX) loses you trust, leads and customers.

Allow me to help you capture your most electrifying self, evoke a gut-punch connection with your target audience (that magical moment when someone truly understands you), and seamlessly steer them toward working with you.

Get my strategic brain on your…


You need a website that’s empathetic, clear and easy to use. And gets found in Google. Whether it’s 5 or 155+ pages, I’ll help you find the right words to express all that you do.

User Experience

Got a digital product with multiple steps? (Hint, if you have a website that includes you) Let me show you how to make your app, portal, quiz a joy to use.


Launch copy is some of the most strategic around, miss a step and you’ll hear crickets. Get research-backed conversion copy that has them rushing for the buy button.

Hey, I’m Susan!

Working with someone you don’t trust or like is a nightmare.

It’s important to find someone who is flexible and easy to talk to. Your success depends on it.

That’s me.

I take your work seriously, but not myself.

With 12 years experience in User Experience (UX), Search Engine Optimisation (SEO) and Conversion Rate Optimisation (CRO), I offer more than some pretty words on paper. Every syllable works hard to get your results.

I don’t just write like a human, I talk like one too. I think we’ll work well together, but you can (and should) do a vibe check here first.

Want to improve the User Experience of your copy without spending a dime?


Sign up for the UX Factor: my free weekly email on all things user experience, conversion, and writing copy that builds your reputation.

Here’s the deal. Each week I write a story (that’s right, UX doesn’t mean writing robotic little labels in forms, there’s room for a story) about something that I’ve noticed in this weird world we find ourselves in.

Then I send it to you. You get entertained PLUS discover something new about writing for digital.

Sound like a plan?

“Susan captured the essence of our business and created so much impact for our business

After a few attempts on our own, we were still unsure of what words would be most effective on our website. We needed a professional. Susan’s relaxed personality and keen interest in understanding our business made it so easy to talk to her. She made the whole process seamless and produced copy that has created so much impact for our business.

Susan is a fantastic copywriter who captured the essence of our business and created something we’re proud of. Highly recommend!”

Michelle and Danny Fletcher, Owners & Managers, DMF Construction

 I only work with legends like these

“We were able to generate substantial media coverage to grow our brand visibility

Providing high-quality content consistently is key to building our customer base and Susan was invaluable. 

From creating our content pillars to mapping out an actionable content plan and writing key content pieces across multiple platforms and channels.  We were able to generate substantial media coverage based on the content Susan created and to grow our brand visibility both online and offline.”

Laura Pollard, Managing Director, Perfect Property

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