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The 2 little words that supercharge your copy (and what they have to do with chicken soup)

The 2 little words that supercharge your copy (and what they have to do with chicken soup)

by Susan Reoch | Apr 4, 2019 | Copywriting

Ever read something and heard a little voice in your head? A little voice saying, “Oh I didn’t even realise I had X problem. I better buy Y to fix it.” Next minute those life-changing mop slippers (yes, they’re a thing) are making their way to you. Because these...

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