Who’s this copywriter & UX writer really though?

Hey, I’m Susan

I’m your woman if you want some clear, conversational copy that sells.

Over the last decade, I’ve:

  • grown-up with UX,
  • enjoyed a passionate affair with conversion tactics and consumer psych,
  • had a love-hate thing going with SEO (but we understand each other now),
  • and told the best stories at parties.

While I know you’ll be thrilled with the results, you’ll also really love how well we’ll work together.

I understand small business concerns, internal pressures, working with designers and developers, localisation, inclusion and so much more.

I’m really here to make your life easier.

I’ll take control of the project from start to end—resulting in words that sound like you and sell like ponchos at a music festival when it rains.

"I really don’t understand how she managed to understand me and my business in such a short time and articulate it exactly how I would intend

Before working with Susan, I was struggling with presenting my business in a professional manner. I’ve been putting it off due to lack of time and also not wanting to spend the money. I thought I could do it myself but never did. 

Susan asked lots of questions. She listened hard and took all my words and passion and turned it into something unique. I really don’t understand how she managed to understand me and my business in such a short time and articulate it exactly how I would intend. 

It was so easy and an absolute pleasure working with Susan. 

She knew all the right questions to ask and how to get the information out of me in a timely and concise manner. No beating around the bush. Just down to business. It was a really fun interaction and I look forward to taking it to the next level in the future.

I’m so relieved that I can start to move forward. I now have some great copy that I can use in a variety of different formats and ways.”

 —Melanie Edwards, Director, REFINE Retail

You see it’s not really about me.

It’s about what I can do for you.

Sell stuff

I know what makes people tick and how to get them over the line.

Build client trust

The end user is at the centre of everything I do and write.


Speak in your style

I can create a tone & voice guide for you or follow your lead.

Delight & engage

Good storytelling is essential to your brand. Let’s spin a good yarn.

Deliver fresh ideas

I promise original solutions. Because no one wants sloppy seconds.


Be honest

Nobody’s got time for BS. I’m upfront and friendly. Always.

Think we'd work well together? So do I

Get them to buy what you’re selling

Wouldn’t it be nice to know the right thing to say to your customers?

That exact message at the exact time that makes them realise they need what you’re selling. And they need it now.

I’ll help you talk to your audience in a way that is authentic and convincing.

And when you do this a connection is made. Sales go up. It doesn’t matter whether you’re selling an idea or a service or a product.

Humans love the real deal.

Do I need a UX writer?

Yes. Here’s why.

There’s nothing more frustrating than downloading an app or visiting a website that doesn’t work. We’ve all been there.

Something that feels like it should be intuitive is suddenly taking ages. The thing simply doesn’t do what it promised.

I stop these negative feelings in their tracks.

Think of me as the friendly and helpful voice that guides clients through your apps and websites. Leaving them with a warm fuzzy feeling about their time spent with you.

That means happy users, more downloads, more sales.

Working with Susan is a dream from start to finish. She knows the right questions to ask to really get to know your products and always provides the best outcomes.

MJ Boaretto Pureza, Senior Designer, MJPix

Susan’s relaxed personality and keen interest in understanding our business made it so easy to talk to her. She made the whole process seamless and produced copy that has created so much impact for our business.

 Michelle and Danny Fletcher, Owners & Managers, DMF Construction

We were able to generate substantial media coverage based on the content Susan created and to grow our brand visibility both online and offline

Laura Pollard, Managing Director, Perfect Property