A bit about me (and you)

Sydney Copywriter & UX Writer

Want some clear, conversational copy that sells?

I’m your woman.

Over the last decade, I’ve:

  • grown-up with UX,
  • enjoyed a passionate affair with conversion tactics and consumer psych,
  • had a love-hate thing going with SEO (but we understand each other now),
  • and told the best stories at parties.

While I know you’ll be thrilled with the results, you’ll also really love how well we’ll work together.

I understand small business concerns, internal pressures, working with designers and developers, localisation, inclusion and so much more.

But it’s not really about me.

It’s about what I can do for you.

Sell stuff

I know what makes people tick and how to get them over the line.

Build client trust

The end user is at the centre of everything I do and write.

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Speak in your style

I can create a tone & voice guide for you or follow your lead.

Delight & engage

Good storytelling is essential to your brand. Let’s spin a good yarn.

Deliver fresh ideas

I promise original solutions. Because no one wants sloppy seconds.

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Be honest

Nobody’s got time for BS. I’m upfront and friendly. Always.

Think we'd work well together? So do I

Get them to buy what you’re selling


Wouldn’t it be nice to know the right thing to say to your customers. The message that makes them realise they need what you’re selling. And they need it now.

I’ll help you talk to your audience in a way that is authentic and convincing. And when you do this a connection is made. Sales go up. It doesn’t matter whether you’re selling an idea or a service or a product.

Customers love the real deal.

Do I need a UX writer?

Yes. Here’s why.

There’s nothing more frustrating than downloading an app or visiting a website that doesn’t work. We’ve all been there.

Something that feels like it should be intuitive is suddenly taking ages. The thing simply doesn’t do what it promised.

I stop these negative feelings in their tracks.

Think of me as the friendly and helpful voice that guides clients through your apps and websites. Leaving them with a warm fuzzy feeling about their time spent with you.

That means happy users, more downloads, more sales.

Don't just take my word for it ...

Working with Susan is a dream from start to finish.

She knows the right questions to ask to really get to know the client’s products/services and always provides the best outcomes for them. She explores future opportunities for the client – finding ways to improve the client’s customer journeys with her in-depth knowledge of digital marketing, persuasive language, UX insights and conversion rate optimisation. Apart from her technical skills, Susan is friendly, positive, has a down-to-earth personality and is very easy to collaborate with.

MJ Boaretto Pureza, Senior Designer, MJPix

After a few attempts on our own, we were still unsure of what words would be most effective on our website. We needed a professional. Susan’s relaxed personality and keen interest in understanding our business made it so easy to talk to her. She made the whole process seamless and produced copy that has created so much impact for our business.

Susan is a fantastic copywriter who captured the essence of our business and created something we’re proud of. Highly recommend!

Michelle and Danny Fletcher, Owners & Managers, DMF Construction

Susan did a fantastic job of helping me to re-write our copy on a recent website update. At the end of the day, as a building professional, you know building. So, of course, you can write about it somewhat. However, with Susan’s help, the website copy not only reads better but also performs better on Google, translating directly into more quality leads and clients!

David Ferrari, Owner, Ferrari Construction

Providing high-quality content consistently is key to building our customer base and Susan was invaluable. 

From creating our content pillars to mapping out an actionable content plan and writing key content pieces across multiple platforms and channels.  We were able to generate substantial media coverage based on the content Susan created and to grow our brand visibility both online and offline.

Laura Pollard, Managing Director, Perfect Property