9 lessons from my last launch

9 lessons from my last launch

A couple of weeks ago I wrapped the UX to Profit launch. Now I don’t know about you, but I have a terrible tendency to rush straight into the next thing—I’ll give you the perfect example in next week’s email. And therein does NOT lie the path to...
UX writing tip: 49 different ways to say “user”

UX writing tip: 49 different ways to say “user”

It’s fair to say I am a master of negotiation. That’s a lie. My twins are masters of negotiation. They’re relentless. And as my energy dwindles towards bedtime, their persuasive powers seem to grow.  “OK, 1 more Paw Patrol and then we turn it off—deal?” I say.  “Deal,...
How to write like you talk

How to write like you talk

10 ways to (re)discover your voice When you’ve spent more years than an octopus has legs writing for other people, how do you even know what YOU sound like? And why care? After all, you make good money from adopting other voices. You’re a chameleon on crack—changing...