How to write like you talk

How to write like you talk

10 ways to (re)discover your voice When you’ve spent more years than an octopus has legs writing for other people, how do you even know what YOU sound like? And why care? After all, you make good money from adopting other voices. You’re a chameleon on crack—changing...
What is A/B testing your copy?

What is A/B testing your copy?

Find out everything you need to know about A/B testing your copy. The what, why, how and where. I hate it when people disagree with me. Especially when: It’s about something I’ve written. It’s my boss. Said boss doesn’t have a clue. OK, you got...
Eff it. How to get read.

Eff it. How to get read.

Black Friday has made its way to Australia and I, for one, love it. Sales light me up brighter than a Christmas tree. I can’t remember the last time I bought something full price.  (And yes, that includes presents #sorrynotsorry). My ultimate sales experience is...