by Susan Reoch | Mar 11, 2020 | Uncategorized
I’m a rule-follower. We’re talking didn’t-really-have-fun-in-my-teens level of obedience.So it seems contradictory that I have so much trouble with being told what to do. If you tell me to do something, I’ll do the opposite. Go figure.My...
by Susan Reoch | Feb 20, 2020 | UX writing
Find out everything you need to know about A/B testing your copy. The what, why, how and where. I hate it when people disagree with me. Especially when: It’s about something I’ve written. It’s my boss. Said boss doesn’t have a clue. OK, you got...
by Susan Reoch | Dec 19, 2019 | Copywriting, UX writing
The first time I was asked to write some copy for a widget, by my colleague Sophia*, I had no idea what she was asking. “Hey Susan, can you get that widget copy over to me within the hour?” she pinged me. “Oh yeah, totally. I’m on it.” I messaged back. Shit. What’s a...
by Susan Reoch | Nov 26, 2019 | UX writing
Black Friday has made its way to Australia and I, for one, love it. Sales light me up brighter than a Christmas tree. I can’t remember the last time I bought something full price. (And yes, that includes presents #sorrynotsorry). My ultimate sales experience is...
by Susan Reoch | Oct 14, 2019 | Copywriting
Warning: this is mega word nerd stuff folks. This is for those of you who subscribe to “Word of the day” emails from Merriam Webster. Whose heart races with joy when your favourite copywriter slips up with a typo in their weekly email. Aha! They’re human after all....
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