What is A/B testing your copy?

What is A/B testing your copy?

Find out everything you need to know about A/B testing your copy. The what, why, how and where. I hate it when people disagree with me. Especially when: It’s about something I’ve written. It’s my boss. Said boss doesn’t have a clue. OK, you got...
Eff it. How to get read.

Eff it. How to get read.

Black Friday has made its way to Australia and I, for one, love it. Sales light me up brighter than a Christmas tree. I can’t remember the last time I bought something full price.  (And yes, that includes presents #sorrynotsorry). My ultimate sales experience is...
Why I’m so passive about active voice

Why I’m so passive about active voice

Warning: this is mega word nerd stuff folks. This is for those of you who subscribe to “Word of the day” emails from Merriam Webster. Whose heart races with joy when your favourite copywriter slips up with a typo in their weekly email. Aha! They’re human after all....