by Susan Reoch | Jul 26, 2021 | Copywriting, UX writing
Here’s the conundrum – conventional copywriting wisdom tells you about the rule of one. Ya know … 1 piece of content, 1 message, 1 CTA = successful copy. And I get it. If you were travelling to Byron Bay, how much simpler and easier would it be if all the...
by Susan Reoch | Feb 1, 2021 | Uncategorized
It’s fair to say I am a master of negotiation. That’s a lie. My twins are masters of negotiation. They’re relentless. And as my energy dwindles towards bedtime, their persuasive powers seem to grow. “OK, 1 more Paw Patrol and then we turn it off—deal?” I say. “Deal,...
by Susan Reoch | Dec 18, 2020 | Copywriting, UX writing
10 ways to (re)discover your voice When you’ve spent more years than an octopus has legs writing for other people, how do you even know what YOU sound like? And why care? After all, you make good money from adopting other voices. You’re a chameleon on crack—changing...
by Susan Reoch | Mar 11, 2020 | Uncategorized
I’m a rule-follower. We’re talking didn’t-really-have-fun-in-my-teens level of obedience.So it seems contradictory that I have so much trouble with being told what to do. If you tell me to do something, I’ll do the opposite. Go figure.My...
by Susan Reoch | Feb 20, 2020 | UX writing
Find out everything you need to know about A/B testing your copy. The what, why, how and where. I hate it when people disagree with me. Especially when: It’s about something I’ve written. It’s my boss. Said boss doesn’t have a clue. OK, you got...
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