by Susan Reoch | Feb 25, 2022 | Copywriting, UX writing
A couple of weeks ago I wrapped the UX to Profit launch. Now I don’t know about you, but I have a terrible tendency to rush straight into the next thing—I’ll give you the perfect example in next week’s email. And therein does NOT lie the path to...
by Susan Reoch | Jan 4, 2022 | Copywriting
Writing with metaphors—is it worth the hassle? The short answer? Yes! The reason why writers use metaphors is to paint a picture or put the reader in the scene in an instant. It’s a powerful way to show rather than tell. I noticed that when I use metaphors in my...
by Susan Reoch | Jul 26, 2021 | Copywriting, UX writing
Here’s the conundrum – conventional copywriting wisdom tells you about the rule of one. Ya know … 1 piece of content, 1 message, 1 CTA = successful copy. And I get it. If you were travelling to Byron Bay, how much simpler and easier would it be if all the...
by Susan Reoch | Feb 1, 2021 | Uncategorized
It’s fair to say I am a master of negotiation. That’s a lie. My twins are masters of negotiation. They’re relentless. And as my energy dwindles towards bedtime, their persuasive powers seem to grow. “OK, 1 more Paw Patrol and then we turn it off—deal?” I say. “Deal,...
by Susan Reoch | Dec 18, 2020 | Copywriting, UX writing
10 ways to (re)discover your voice When you’ve spent more years than an octopus has legs writing for other people, how do you even know what YOU sound like? And why care? After all, you make good money from adopting other voices. You’re a chameleon on crack—changing...
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