Green logo Susan Reoch

Take your website copy from “let’s hope that does something” to clear, concise, and converting, with—

BEYOND WEB COPY 

Enrolment is now closed—but you can still join the waitlist!

“I thought I would be learning how to write website copy. What I learnt was how to write EVERYTHING better.”

-Jennifer Curfman, Conversion Copywriter

Does this sound familiar?

Sitting down to write web copy, finding that perfect hook or headline can take hours.

Even though you’ve written for years, you still feel stuck on where to start.

So you either procrastinate…

David from Schitt's Creek looking around overwhelmed
Maybe I’ll make another cup of tea first…

Or write something you’re not happy with, berate yourself, and then start over again.

And once you finally do get in a flow, there’s a part of your brain that’s still questioning whether what you’ve written is any good. 

Which makes you worry about what the client will think. And worse, what if their customers read it and hate it too? 

What if it gets them zero sales?

What will that say about me as a copywriter? you think.

What stinks worse than my husband’s camembert cheese obsession (you do NOT want to open my fridge without a hazmat suit) is when clients come back with so many revisions your original ideas are completely lost. 

You know what they’ve suggested is rubbish but can’t quite figure out how to stand your ground and justify your choices.

Here’s the thing—

Underneath all this second-guessing, is a great bloody fantastic writer with all the talent and ambition to grow a 6-figure empire.

Moira from Schitt's Creek saying into the phone "D'you know I'm actually good at this"
Hello, clients, do you read me?

You’re tired of fighting every other general copywriter out there for small mis-aligned jobs and are ready to stand out and get known for your web copy and User Experience expertise

(which is a great choice because it’s the cornerstone of online marketing strategy!)

So imagine for a moment how it would feel if you… 

Knew exactly what needed to be included on each web page and in what order to move customers to YES! so that your clients get stellar results and rave about you

Were signing contracts for 5-figure web copy jobs and then upselling emails, funnel copy and landing pages for the same dream client?

Felt confident taking on ANY size job and claiming your seat at the table with the world’s best copywriters

Could write 3 pages of web copy in a day because you had a step-by-step plan for every project you take on (If you charged $1000 a page, like I do, that would be $3000 a day!)

Had a clear understanding of how UX works together with copywriting so you can support your clients with strategy (Hello 👋 higher rates, repeat customers, and business-building testimonials!)

Could justify your copy choices freely, confidently and convincingly

Were getting approached for visibility and authority-building opportunities like masterclasses and podcasts

Demanded more for your work because you KNOW (and so does everyone else) you get results for your clients and are the go-to expert

⬆️ This doesn’t have to stay as an “imagine if” scenario.

I grew my business to $200k a YEAR within 3 years—

All thanks to my intimate understanding of User Experience (aka UX).

Because your clients can’t make sales without customers, and visitors can’t become customers if they have a shitty experience on a website.

But User eXperience is so much more than that—

It’s a guiding light to back every decision you make and every word you write.

So you can feel so much more confident while you’re writing—

But also on sales calls, podcasts and interviews, chatting with designers and clients.

In other words, it doesn’t just give you confidence on the job, it gives you the confidence that helps you GET the (super well-paying) job!

Which is why I’m so determined to share it all with you.

Introducing…

Beyond Web Copy

The only UX copywriting course and coaching program for writers who want to increase speed and confidence, be the go-to choice for web copy projects, get the best results for their clients fuelled by cutting-edge UX, and start charging expert-level fees.

I feel like I’ve future-proofed my copywriting career

Susan’s teaching gave me permission to completely switch up pages on my own website, improve the user journey and remove superfluous copy. As soon as I made the changes, I felt as light and fabulous as a Queer Eye makeover.

I’ve been able to take everything I learned into my client work too. I feel so much more confident and love delivering additional value to my clients.

Using Susan’s process, tools, tricks, and templates has saved me time, effort, rework — and probably some tears. Honestly, I’d pay for the course just to get my hands on those templates!

-Kelly Allan, Ethical Copywriter

Maybe you’re wondering who I am..

(Which is an excellent thing to wonder)

Oh hey! I’m Susan

Campari-sipping, twin-raising UX Copywriter, with Iris Apfel style goals.

I got my start in UX at Booking.com a decade ago. 

Since then I’ve written for hundreds of web pages combining best-practice usability with conversion copywriting.

But it wasn’t until I started my biz that I discovered having an in-depth understanding of both UX and copywriting was a lucrative superpower.

In my second full year of business, I hit 6-figures while working part-time, during a global pandemic, without a team.

(Quick update: last year I hit $200k!)

I kept waiting for the secret to get out.

I was sure that someone else would spill the beans about how UX not only makes strategising and writing effective websites a cinch but it’s also a great way to woo clients with expert knowledge.

Not to mention the consistent cash flow that comes from signing bigger projects. We’re talking $20k months in my biz. Regularly.

When no one else did, I decided to package up everything I knew to help you have the same opportunities (and income) I’ve had.

And this is it!

Beyond Web Copy Curriculum

AKA everything you need to offer a super-pro and premium UX copywriting service

Module 1: Successful web copy UX foundations

Plug your brain into visitors’ so every syllable speaks to their core desires and motivations.

You’ll discover:

  • The 2 foundational ingredients of good User Experience—your compass to get you back on track whenever you’re lost
  • How to tune into website visitors’ intuition so you know what they want (and can give it to them)—hope you like being called a “mind reader”
  • A simple 5 step framework to writing about a business, product, service, or offer in a way that attracts more customers
  • How to map out a user journey that meets someone where they’re at and guides them to a sale (and releases the copywriting pressure valve)
  • PLUS the 60-minute Story Map to help you map out the key pages of a website in under an hour (Past students say they would pay $2000 for this alone!)

     

Module 2: What goes where?

Position yourself as a strategic genius turning a chaotic website experience into a clearly defined journey.

You’ll discover:

  • What you need to know about the underlying structure of a website so you can interpret confusing briefs and detangle spaghetti-like websites
  • The simple Trello board trick for creating an intuitive obsession-worthy navigation
  • How write a menu that encourages exploration, makes things super easy to find, and raises trust in a website and the brand
  • How to find out where people are getting lost or confused—and how to get them back on track!
  • PLUS ‘The Content Comb’—detangle the spaghetti sites with this clever tool and cut down on time-wasting back and forth with clients

     

Module 3: Messaging for maximum impact

Zoom in to get x-ray clarity on what goes where on each page—from here it’s as simple as filling in the blanks!

You’ll discover:

  • 6 steps for mapping out content that glides a visitor closer to paying customer (and gives you a trusty starting place on every project)
  • A completely new spin for your existing copywriting formulas and templates to make writing quicker and easier—plus a recap of old favourites
  • How to capitalise on your own creative genius to help build your reputation, get repeatable results, and even generate some passive income (sweet bonus!)
  • How to turn a visitor’s laziness to your advantage
  • PLUS a non-negotiable checklist for keeping eyeballs velcroed to a page

Module 4: Microcopy magic

Think microcopy is boring? Pfffft! Discover how to write with total clarity AND total cleverness.

You’ll discover:

  • What tiny words to inject to get people from “maybe later” to “act now”
  • A persuasive list of counter-arguments for convincing clients microcopy matters
  • The basketball-inspired strategy for knock-out microcopy (it turns up the volume on personality and humour in your regular copy too!)
  • How to win AB tests with the 5C method for compelling microcopy
  • Tips and tricks galore to write with all the simplicity and brilliance of Hemmingway
  • PLUS 27 before and after examples of how to apply your new skills so you can embrace any copy request with glee!

     

    Module 5: Must-buy buttons and other CTAs

    Discover the tiny words that open the door to big sales

    You’ll discover:

    • The underrated bits of website microcopy that lead to higher conversions
    • 5 secrets to writing button copy that gets more clicks
    • The one place where it’s more than totally ok to swipe CTAs—and why
    • A powerful reframe that will change the way you think about and write button copy
    • The 2 biggest button turn offs and how to rekindle customer loyalty
    • PLUS ‘Click Me Now!’ Call-to-action cheatsheet to print and pin by your desk for easy reference. 

      Module 6: Selling with integrity

      Trailblazers inside Beyond Web Copy are the best humans who care about inclusion, accessibility, and getting real results.

      You’ll discover:

      • How to write for a global audience without sacrificing personality so that more people get a chance to connect and convert
      • Ways you may be unconsciously excluding people and hurting sales (and your client’s reputation) so you can open the doors to more sales
      • How to make sure as many people as possible can access the information they need to buy
      • What you need to run successful AB tests and 5 other testing methods that require little-to-no tech—so you can find out what works for your client and their audience (and get incredible results!)
      • PLUS 2022 BWC accessibility and inclusion checklist and swipe file

         

      I don’t care if you’ve been a copywriter for 1 year or 10, you need Susan in your life.

      “I didn’t realise how much Beyond Web Copy was going to change the way I viewed my business and the services that I offer. I changed what I offered because I now know how to make those services better.

      Even though I’d written websites before, it was in a very chaotic way. So I thought I was going to be writing websites and what I ended up learning was how to write EVERYTHING better

      That confidence is showing up in creating different services, better services, digital products. All things that I wouldn’t have done if I hadn’t taken Beyond Web Copy.

      Without it, I’d probably still be writing content on retainer.”

      —Jennifer Curfman, Conversion Copywriter

       

      Value-packed, confidence-boosting, career-moving

      “Beyond Web Copy gave me total clarity and confidence around best practice for website user experience AND the tangible skills and systems needed to deliver that for every project.

      Initially, I was unsure if I’d learn anything new (I have 10 years of experience in agency land and run my own business). But this is a value-packed, confidence-boosting, career-moving type of learning! 

      The worksheets and templates are such a valuable addition—not to mention the community. 

      Super stoked to have been part of this (and to have met Susan and the rest of the talented UXers).”

      —Lauren Pomphrey, Copywriter

      “So, it’s a UX copywriting course?”

      Great question! Because while it’s the original and only UX copywriting course of its kind, you get so much more in addition to the “confidence-boosting, career-moving” curriculum.

      If you’ve been wanting to work WITH me as your mentor, this is the ideal container for you.

      As well as the step-by-step UX copywriting course, I’ll also personally coach you through the parts of UX that are relevant to YOUR copy practice. I have a post-graduate university qualification in education—so you’re in good hands.

      This is why each round is limited to 30 students (just 25 spots left this round).

      Everything I teach is tailored to your experience. You can ask me about the course work, UX industry, your copy business, MY copy business—I’m here to do everything I can to make sure you succeed.

      Including personally reviewing YOUR website if you have one!

      (And yes, there’ll be recordings. And yes, the Q&As work in multiple time zones—check the schedule here)

      We kick off on in Slack on the 16th September!

      I finished building my freelance site over Christmas thanks to boosts in confidence and clarity

      I knew UX was important but didn’t know how it worked with copy. There was definitely some overwhelm applying it to a huge website, too! 

      Now I feel so much clearer, and most importantly, I have much more confidence. It’s really helped improve my critical eye for my own copy and others’. 

      I can approach my own writing with more clarity, and I know how to inject personality while also making sure the copy is simple, clear and reassuring. I really love a good CTA!

      -Anna Clayton, Copywriter

      What to expect

      6 x modules of set curriculum broken into digestible chunks that I walk you through step-by-step—it's my entire A-Z process for strategising, planning and writing seamless UX copy, all yours to repeat on future copy projects

      8 x 1-hour Q&A sessions to get any questions answered, network with other trailblazers and get my eyes on your work and business

      A private Slack group to network with other talented copywriters and share reflections, questions, and wins

      Breather weeks to catch up on missed modules or practice examples — or simply spend more time on your business or with loved ones

      Time-saving checklists, templates, and frameworks I used in my business that you can rinse and repeat on every project (say good-bye to that start-of-project panic)

      Video reviews of websites — you can submit yours for a UX copy review or learn from watching others!

      You’ll also get support after our time is up with these bonuses

      When you join Beyond Web Copy you also get:

      Front page of the xTick it off UX Copywriting Check List

      “Tick It Off” – The Ultimate Website UX Copywriting Checklist

      7

      Perfect for UX copywriting audits, keeping a project on track, answering clients' objections/questions and handing copy over with confidence

      UX Copy Trailblazers FB Group

      6 Months Access to Private UX Copy Trailblazers Facebook Group

      7

      Get my premium content and helpful tips, join the monthly LIVE Q&As, and keep in touch with a talented and helpful group of like-hearted writers

      AND recorded expert masterclasses to help grow your biz

      How to Create a 5* Customer Experience That Wows Your Clients and Raises Your Rates with Eman Ismail

      If you think you have to be one of the best copywriters in the game to charge the big bucks – you’re wrong.

      Your copywriting skills play a big part, obviously, but your ability to manage your clients and deliver a 5* customer experience is what really sets you apart from other copywriters. And the better your customer experience, the more you can charge.

      In this recorded talk, Eman Ismail walks you through how to deliver a 5-star copywriting service that helps fill your bank account and leaves clients wanting more.

      Meet Email Copy-Royalty: Eman Ismail

      Eman Ismail is the person to call when you want to make money from your emails. 

      As an email conversion strategist and copywriter, she helps 6+ figure online business owners and e-commerce brands fire up their conversions, evergreen their sales and turn fans into Superfans.

      How to Attract More Clients and Book Yourself Solid with Licia Morelli

      5 tips to stay top of mind and get hired (consistently) as a freelancer

      Are you ready to book yourself solid? In this 45-minute recorded workshop Licia Morelli shares her industry know-how to help you:

      • Fill your calendar with consistent clients
      • Create a strong referral network
      • Have a strong prospect funnel week in and week out
      • Get rehired by your current clients after you finish a project

      Meet the Elite Copy Agency Owner: Licia Morelli

      Licia Morelli is the owner of Morelli Writers, a boutique copywriting and online sales strategy agency having written for some of the most influential brands online like Marie Forelo, Amy Porterfield, Colette Baron-Reid, Vanity Fair, Phil & Teds, Covet & Mane, Gina Gomez, and more.Copywriting for multimillion-dollar companies and launches, Licia and the Morelli Writers write what sells because they know what sells and have the track record to prove it.

      It’s your turn to join the savvy copywriters standing out and getting ahead with UX

      Join Beyond Web Copy with

      1 payment of $2247 AUD

      Save $135 when you pay upfront.

      Join Beyond Web Copy with

      6 payments of $397 AUD

      Billed every 2 weeks

      But Susan, do clients really want UX experience?

      Clued-up copywriters ask me this often—and I get it!

      Why invest in UX when so many other things compete for your attention (and $$$)?

      Am I on the right track?

      Let me reassure you…

      When I ask clients on sales calls, “Why me?” (hot tip: steal this question to ask in your sales calls for solid Voice of Customer intel), almost all clients say the same thing: “I want someone with UX experience.”

      It gives me the confidence and skills to close and then deliver 5-figure projects—something I want for you too!

      But here’s the thing.

      Even clients that don’t have a clue about User Experience are impressed with how someone with UX knowledge will approach a website project.

      You better believe they’re grateful when you get them more conversions, save them from spending money on the wrong thing, or make clever suggestions to improve the flow through their site.

      And it’s not just clients.

      Web designers LURVE working with copywriters who understand this stuff. Having a designer refer you work and vouch for your skills means less time pitching, and more time earning.

      Just ask Debs…

      I’ve got an influx of referrals from designers who love my focus on UX

      Knowing what I know now, investing in Beyond Web Copy would’ve been a no-brainer.

      Before I was struggling to differentiate myself from other website copywriters.

      Now I have a clear USP and I’m far more confident. My processes are more efficient and effective. I’m able to justify my choice of words to clients. I’ve added website UX reviews/audits to my packages.

      It’s helped take my business to the next level and raise my rates. I’m offering masterclasses and coaching inside other programs. 

      From day 1, I loved every second.

      -Debs Cormode, UX Copywriter

      Beyond Web Copy is the right fit for you, even if:

      You're already an in-demand and highly skilled copywriter—I'm pumped to support you in adding this valuable skillset

      You're not tech-savvy or this is the first time you’ve heard of UX—this has nothing to do with coding or development

      You don't have much real-world copywriting experience yet (I had none when I got started in UX!)

      You're not a copywriter as such (yet), but work in a related field (VAs & designers I'm looking at you!) and would like to start offering this service

      Your client base has no idea about UX and you write mostly 5-page websites (every website can benefit from a better user experience, every copywriter can benefit from understanding UX)

      You have zero interest in nichéing down solely into web copy—a website is the heart of digital marketing, understanding how to all works together makes you a better copywriter. Period.

      Beyond Web Copy isn’t for you if:

      Q

      You never plan to write website copy even if you have a step-by-step framework that makes it easy

      Q

      You already feel completely confident answering your clients' questions about User Experience and have tonnes of experience and proven systems for writing for 100+ page websites

      Q

      You prefer to learn on your own and don't like sharing your knowledge

      Q

      You're looking for a silver bullet that will magically rake in 6-figures while you sip Pina Coladas (growing a business takes work and perseverance)

      Still wondering if it’d be a good fit?

      Email me at hello@susanreochcopywriter.com and let’s chat about it. The success of the program relies on only having the right 30 people in the room, so I’ll be straight up with you if it isn’t a fit.

      And I’m willing to back that all the way by offering a…

      Money-back guarantee

      14-day money-back guarantee

      This gives you time to do the first 2 modules. If you don’t feel Beyond Web Copy is giving you the tools you need to confidently write website copy with better UX, I’ll gladly return your investment. Just email me at hello@susanreochcopywriter.com.

      I won’t patronise you or ask for homework. I’ll ask a couple of questions to see if I can course correct or learn from the experience. 

      If you’re ready to put all the pieces together with my support knowing you’ve got this guarantee in your back pocket, I’d love to welcome you this round.

      Join Beyond Web Copy with

      1 payment of $2247 AUD

      Save $135 when you pay upfront

      Join Beyond Web Copy with

      6 payments of $397 AUD

      Billed every 2 weeks

      “What is this sorcery?”

      That’s the kind of feedback you get when you can write 3 user-friendly, conversion-focused, data-backed web pages in a 7-hour day.

      And when websites that previously barely got a nibble before you worked on them are reeling in quality leads each week.

      Whether you go it alone or get my help…

      There’s never been a better time for copywriters to get into UX.

      Think of it like building a house.

      When you get the plans and engineering right, it saves you time, money, and temple-throbbing stress when you pick up a hammer or dig the foundations.

      UX sets you up to write with confidence—and write quickly so you can earn more.

      It’s the blueprint for your success.

      Whether you’re just getting started or have a tonne of copywriting experience—I’d love to help you get to the next level inside Beyond Web Copy.

      There are only 30 spots in the class—reserve yours now to avoid disappointment

      You can pay upfront

          • 6 x modules (my entire process!) taught in digestible chunks
          • 8 x Q&A sessions for 1:1 feedback from me
          • 24/7 peer support access inside the pop-up UX Trailblazer Slack Group
          • Website UX Copy Checklist: “Tick It Off”
          • 6 months access Trailblazer FB Group
          • 2 x Expert masterclasses on growing your biz
          • Video website reviews (submit yours!) to see how it works in action
          • Save $135 when you pay upfront

      1 payment of $2247 AUD

      +GST for Australian customers

      (approx $1597 USD)

      Or take advantage of the payment plan

          • 6 x modules (my entire process!) taught in digestible chunks
          • 8 x Q&A sessions for 1:1 feedback from me
          • 24/7 peer support access inside the pop-up UX Trailblazer Slack Group
          • Website UX Copy Checklist: “Tick It Off”
          • 6 months access Trailblazer FB Group
          • 2 x Expert masterclasses on growing your biz
          • Video website reviews (submit yours!) to see how it works in action
          • Pay fortnightly and get started for only $397

      6 payments of $397 AUD

      + GST for Australian customers

      (approx $290 USD)

      I now better understand how my UX and copy skills can work hand-in-hand to deliver more value to clients AND generate more income for my freelance business!

      Thanks to Beyond Web Copy, I have a solid foundation for researching, writing, and delivering copy and insights to clients that contributes to a better overall user experience on their site and — ultimately — better business performance.

      I feel infinitely more confident about taking on these projects in the future with Susan’s guidance (and AMAZING templates).

      My freelance business is currently a side hustle, and I wanted to understand if there would be any information around the mechanics of running a freelance UX copywriting business. Any question I had — about services, client onboarding/offboarding, pricing, etc. — was answered by Susan in our live Q&As or on Slack.

      I loved how hands-on this course was. Susan is the coach/mentor people dream of. I highly recommend any copywriter, content professional or UX professional takes this course.

      -Alex Vietor, UX Research & Designer 

      Get all the final details in this Q&A

      What’s Beyond Web Copy?

      It’s the 10-years in the making group coaching program for copywriters who want to write faster, earn more, and generate more conversions for their web copy clients backed by cutting-edge UX. It shows you how to confidently craft an intuitive website user experience (UX) with strategy and words within a supportive, hands-on 12-week container.

      When does it run?

      We kick off on 16th September and will have our final good-bye party on 8th December. You can check out all the key dates and times here.

      Will it work in my time-zone?

      Yes! The modules are pre-recorded so you can watch and listen when it suits you. The website reviews are also recorded for this reason. The Live Q&As are held at 2 different times that work in practically every time zone. You can check out all the key dates and times here.

      IS there a payment plan?

      There sure is! You can opt to pay over 12 weeks (6 payments of $397 AUD). 

      I'm so busy, I'm not sure I can fit this in.

      It’s so hard to prioritise your own career progression with you’re up to your eyeballs in client work, I get it! 
      However, really check in with yourself on this one. What’s going to change 6 months – 1 year from now? Charging a premium for your work means you have more time to re-invest in yourself and your business, which can lead to higher rates. And so it goes. Beyond Web Copy is about making your process more efficient and effective—so you have more time down the track. Future you will thank you.

      How much time does it take?

      That’s really up to you.

      Huh?

      No, seriously. If you can find an hour or two a week to listen to the coursework and Q&A recordings, you’ll get plenty out of the program. And you get my time-saving frameworks and templates (the goal is actually to save you time!)

      If you have 3-4 hours, you’ll be able to implement everything you learn which will really imbed the knowledge in your brain to draw on for every single project going forward. Neat hey?

      Oh and there are breather weeks, so if you’re really smashed one week, you don’t have that “oh no I’ll never catch up now” feeling.

      How do the website reviews work?

      You get the chance to submit your website for a UX copywriting review. I’ll choose 8 websites that can illustrate the most to the whole group. The earlier you submit your website, the better your chance of getting picked. Everyone will access the recording to see UX copywriting in action.

      Will this teach me about SEO?

      Nope, this web copy course is specifically about UX.

      Am I too experienced?

      The concepts, frameworks and templates you’ll get inside Beyond Web Copy aren’t the same tips & tricks you’ve consumed on blogs, podcasts and free tutorials. And it’s different to any other copywriting course you’ve taken before. You’ll discover how to blend UX with copywriting in a way that isn’t available anywhere else, as far as I know.

      It’s my entire process that I’ve built up and proven through real clients and real projects over the last 10 years. It’s been proven to work on websites from 5 to 150+ pages.

      As an experienced copywriter myself, I know it’s hard to find courses that take you to the next level. I believe this is it for you. If it’s not, let me know within 14 days and I’ll give you your money back.

      Am I not experienced enough?

      Although the content and outcomes are advanced, this is a program for copywriters of all levels. We’ve had people looking to get started right through to veterans with 10 years experience and even UX designers who wanted to understand the “words part” better. 

      You’ll be walked through every step in straightforward language and plenty of examples. The live Q&As and the Slack group are there to make sure no one falls behind.

      The earlier you equip yourself with UX knowledge, the sooner you can write intuitive web copy with confidence.

      Hey, I'm a web designer does this apply to me?

      Yes, definitely! A lot of web designers come from a graphic design point of view, which is great. But means you could be missing the product development piece that has the potential to round out your knowledge and make you a design superstar. WHAT?! You understand copy too? You’re hired!

      Can I get any extra 1:1 support?

      YES! If you head to the checkout, you’ll see  I’m offering an upgrade of 1:1 Voxer support.

      You can send me 1-2 questions anytime between Mon-Thurs and I get back to you within 24 hours. So realistically, you could probably get up to 6 questions asked/answered weekly, or 12 a fortnight. Compared to the usual 1 you’ll be able to ask in the Q&A (although the Q&As are great because other people ask questions you may not have thought of!)

      I've done other copy courses, will repeat what I already know?

      I highly doubt it. This unique course was born directly from my UX copywriting experience that helped me earn $200k revenue last year.
      If you find within the first 2 weeks you haven’t learnt anything new, I’ll happily refund you any payment you’ve made. (And I won’t be weird about it.)

      Do I need to be working on a website to do this program?

      While it’s great to have something you can apply what you learn in real-time, it’s not necessary to get loads of value from the program. I’ll share plenty of exercises and examples. You get a set process (and checklists, templates and frameworks) you can return to again and again. UX is an iterative and ongoing practice, so there are plenty of opportunities to apply what you learn.

      Got another question?

      Join Beyond Web Copy with

      1 payment of $2247 AUD

      Save $135 when you pay upfront

      Join Beyond Web Copy with

      6 payments of $397 AUD

      Billed every 2 weeks

      Hey super-scroller, still debating “is this for me?”

      Look, I’ll be frank—

      Traditional conversion copywriting techniques are awesome—they’ve been around for 100 odd years and have stood the test of time.

      I use them every single day.

      But the internet changed everything. And to adapt and thrive as a copywriter in 2022 you need to understand User Experience.

      It has the power to:

      • Make you a faster writer
      • Increase conversions
      • Give you the confidence to land bigger projects and charge expert-level rates
      • Build your reputation as the go-to web copy expert

      It’s a non-negotiable skill for copywriters in 2022.

      Let’s work together to future-proof your copywriting career!

      Join Beyond Web Copy with

      1 payment of $2247 AUD

      Save $135 when you pay upfront

      Join Beyond Web Copy with

      6 payments of $397 AUD

      Billed every 2 weeks

      Here’s to YOU standing out as the go-to expert in the copywriter crowd,

      xo, Susan

      Earnings disclaimer

      You acknowledge and agree that when you purchase this program that results may vary as there are too many variables to guarantee success. Any success you gain will be dependent on your own efforts, commitment, motivation and intent to follow through. Under no circumstances, can I guarantee a particular result, whether financial or otherwise. You acknowledge and agree that results may differ from person to person. Each person’s individual success is completely dependent on their background, dedication, drive and motivation to succeed as well as many other additional factors. Any client reviews, statements or examples advertised or available on our site are merely examples of what can be possible.

      Me and My directors, agents or associates shall not be responsible or liable for any loss or damage resulting from any content or resources made available on this Website or in this Course, except as expressly permitted by law.

      You will indemnify Me against all loss, cost, damage or expense (including My legal costs and associated costs of investigations and enforcement) directly or indirectly related to Your breach of the T&Cs.

      I will not be liable to You for any liability or claim of any kind arising directly or indirectly (whether under statute, contract, tort, negligence or otherwise) resulting from:

      1. the use or inability to use the Course;
      2. statements or conduct of any third party; or
      3. Your reliance on the recommendations and suggestions of any third party.

      The use of any programs, courses, products and/or services, requires personal choices and/ or actions that are unique to the individual and any reliance on the content made available on our Site, through our programs, courses, products and/or services are at your own risk.