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Learn how to blow people’s minds with words.

How to write like you talk

After 10 years of working as a writer in varying contexts, I’d found myself oddly disconnected from my own voice.

I figured I need to get back in touch with who I was and what the real me sounded like. Everything I’ve done to date this year has been through this lens of self-discovery.

Now I’m sharing with you the step-by-step of how I did this (and you can too).

Crafting the best call to actions in UX writing

I'm a rule-follower. We're talking didn't-really-have-fun-in-my-teens level of obedience.So it seems contradictory that I have so much trouble with being told what to do. If you tell me to do something, I'll do the opposite. Go figure.My husband loves it. And by...

What is A/B testing your copy?

The best way to prove your point get the best results for your business/client? A/B test your copy. It really is the only true measure of success. Find out why, what and where.

Eff it. How to get read.

Humans have a tendency to read in an f-shaped pattern. Find out how to leverage this behaviour to engage your users and keep them coming back for more.