UX writing blog
Learn everything you need to know about UX writing from a seasoned pro.
9 lessons from my last launch
A couple of weeks ago I wrapped the UX to Profit launch. Now I don't know about you, but I have a terrible tendency to rush straight into the next thing—I'll give you the perfect example in next week's email. And therein does NOT lie the path to happiness, my friend....
List of metaphors to immediately grab a customer’s attention
Writing with metaphors—is it worth the hassle?The short answer? Yes! The reason why writers use metaphors is to paint a picture or put the reader in the scene in an instant. It's a powerful way to show rather than tell. I noticed that when I use metaphors in my...
The copywriting “rule of one” and what it means for complex sites
Here's the conundrum – conventional copywriting wisdom tells you about the rule of one. Ya know ... 1 piece of content, 1 message, 1 CTA = successful copy. And I get it. If you were travelling to Byron Bay, how much simpler and easier would it be if all the road signs...
UX writing tip: 49 different ways to say “user”
“OK, let’s think of a new way to refer to the people using our app”, is a sentence I find myself saying a lot.
Only to be met with groans or confused expressions from product owners and designers in the virtual hangout.
Find out where this sneaky bit of jargon tends to slip into UI copy and 49 ways to sound friendlier to the humans using your site or app.
How to write like you talk
After 10 years of working as a writer in varying contexts, I’d found myself oddly disconnected from my own voice.
I figured I need to get back in touch with who I was and what the real me sounded like. Everything I’ve done to date this year has been through this lens of self-discovery.
Now I’m sharing with you the step-by-step of how I did this (and you can too).
Crafting the best call to actions in UX writing
I'm a rule-follower. We're talking didn't-really-have-fun-in-my-teens level of obedience.So it seems contradictory that I have so much trouble with being told what to do. If you tell me to do something, I'll do the opposite. Go figure.My husband loves it. And by...
What is A/B testing your copy?
The best way to prove your point get the best results for your business/client? A/B test your copy. It really is the only true measure of success. Find out why, what and where.
UX words, terms and concepts in plain English: A glossary
Knowledge is power, my friends. Understanding jargon has the power to help you confidently navigate the UX writing world. Consider this a cheat-sheet of one-sentence summaries to help you keep up in conversations.
Eff it. How to get read.
Humans have a tendency to read in an f-shaped pattern. Find out how to leverage this behaviour to engage your users and keep them coming back for more.