Learn how to blow people’s minds with words.

Crafting the best call to actions in UX writing

I'm a rule-follower. We're talking didn't-really-have-fun-in-my-teens level of obedience.So it seems contradictory that I have so much trouble with being told what to do. If you tell me to do something, I'll do the opposite. Go figure.My husband loves it. And by...

What is A/B testing your copy?

The best way to prove your point get the best results for your business/client? A/B test your copy. It really is the only true measure of success. Find out why, what and where.

Eff it. How to get read.

Humans have a tendency to read in an f-shaped pattern. Find out how to leverage this behaviour to engage your users and keep them coming back for more.

3 easy steps to writing effective UI copy

The User Interface (UI) is comprised of all the elements on a screen or page that users interact with. The most common types of writing you’ll be asked to do for UI includes buttons, error messages, form fields etc.

Simple right? Wrong.

So before you do anything else, do these three things.