Blog
Learn how to blow people’s minds with words.
How to write like you talk
After 10 years of working as a writer in varying contexts, I’d found myself oddly disconnected from my own voice.
I figured I need to get back in touch with who I was and what the real me sounded like. Everything I’ve done to date this year has been through this lens of self-discovery.
Now I’m sharing with you the step-by-step of how I did this (and you can too).
Crafting the best call to actions in UX writing
I'm a rule-follower. We're talking didn't-really-have-fun-in-my-teens level of obedience.So it seems contradictory that I have so much trouble with being told what to do. If you tell me to do something, I'll do the opposite. Go figure.My husband loves it. And by...
What is A/B testing your copy?
The best way to prove your point get the best results for your business/client? A/B test your copy. It really is the only true measure of success. Find out why, what and where.
UX words, terms and concepts in plain English: A glossary
Knowledge is power, my friends. Understanding jargon has the power to help you confidently navigate the UX writing world. Consider this a cheat-sheet of one-sentence summaries to help you keep up in conversations.
Eff it. How to get read.
Humans have a tendency to read in an f-shaped pattern. Find out how to leverage this behaviour to engage your users and keep them coming back for more.
Why I’m so passive about active voice
Confused about active vs passive voice? You’re not alone. Find out how to use each for the most impact.
What the hell is UX writing and how is it different from copywriting?
As the newest kid on the block, UX writing is making a splash. But what the hell is it? Find out all about writing for user experience and how it differs from traditional copywriting.
You don’t need sleaze to sell
So often people (and websites) end up coming across as sleazy because they don’t know how to talk about money.
So how can you sell without selling?
Big words aren’t better, here’s why
How will people know you’re an expert if you don’t use expert language?
The very best writing uses the simplest words and phrases.