How to write like you talk

How to write like you talk

10 ways to (re)discover your voice When you’ve spent more years than an octopus has legs writing for other people, how do you even know what YOU sound like? And why care? After all, you make good money from adopting other voices. You’re a chameleon on crack—changing...
Why I’m so passive about active voice

Why I’m so passive about active voice

Warning: this is mega word nerd stuff folks. This is for those of you who subscribe to “Word of the day” emails from Merriam Webster. Whose heart races with joy when your favourite copywriter slips up with a typo in their weekly email. Aha! They’re human after all....
You don’t need sleaze to sell

You don’t need sleaze to sell

I’ll admit it. I love pouring over the latest $7 noodle bowls available on coupon sites. I’ve even once purchased a $59 tall ship cruise (ok, it was twice). So when a $29 Pilates membership popped up at a studio near me, I leapt at the chance. Since starting my...