A couple of weeks ago I wrapped the UX to Profit launch. Now I don’t know about you, but I have a terrible tendency to rush straight into the next thing—I’ll give you the perfect example in next week’s email. And therein does NOT lie the path to...
Here’s the conundrum – conventional copywriting wisdom tells you about the rule of one. Ya know … 1 piece of content, 1 message, 1 CTA = successful copy. And I get it. If you were travelling to Byron Bay, how much simpler and easier would it be if all the...
10 ways to (re)discover your voice When you’ve spent more years than an octopus has legs writing for other people, how do you even know what YOU sound like? And why care? After all, you make good money from adopting other voices. You’re a chameleon on crack—changing...
The first time I was asked to write some copy for a widget, by my colleague Sophia*, I had no idea what she was asking. “Hey Susan, can you get that widget copy over to me within the hour?” she pinged me. “Oh yeah, totally. I’m on it.” I messaged back. Shit. What’s a...
Warning: this is mega word nerd stuff folks. This is for those of you who subscribe to “Word of the day” emails from Merriam Webster. Whose heart races with joy when your favourite copywriter slips up with a typo in their weekly email. Aha! They’re human after all....
I am both a UX writer and copywriter. As such, I’m often asked about what I do. Where most people may have some idea about what a copywriter is, very few people will have even heard of UX. With the launch of my website (Welcome, it’s so great to have you here!),...
