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Behind the Scenes of My $42k Launch

Behind the Scenes of My $42k Launch

Stress headaches, sweaty palms, a sinking pit gnawing at your tummy—these are all familiar symptoms of a little thing we like to call “launching”. This is where you spend a week wooing potential customers to join your program. In my case, it was for the...
UX writing tip: 49 different ways to say “user”

UX writing tip: 49 different ways to say “user”

It’s fair to say I am a master of negotiation. That’s a lie. My twins are masters of negotiation. They’re relentless. And as my energy dwindles towards bedtime, their persuasive powers seem to grow.  “OK, 1 more Paw Patrol and then we turn it off—deal?” I say.  “Deal,...