by Susan Reoch | Feb 20, 2020 | UX writing
Find out everything you need to know about A/B testing your copy. The what, why, how and where. I hate it when people disagree with me. Especially when: It’s about something I’ve written. It’s my boss. Said boss doesn’t have a clue. OK, you got...
by Susan Reoch | Dec 19, 2019 | Copywriting, UX writing
The first time I was asked to write some copy for a widget, by my colleague Sophia*, I had no idea what she was asking. “Hey Susan, can you get that widget copy over to me within the hour?” she pinged me. “Oh yeah, totally. I’m on it.” I messaged back. Shit. What’s a...
by Susan Reoch | Nov 26, 2019 | UX writing
Black Friday has made its way to Australia and I, for one, love it. Sales light me up brighter than a Christmas tree. I can’t remember the last time I bought something full price. (And yes, that includes presents #sorrynotsorry). My ultimate sales experience is...
by Susan Reoch | Sep 25, 2019 | Copywriting, UX writing
I am both a UX writer and copywriter. As such, I’m often asked about what I do. Where most people may have some idea about what a copywriter is, very few people will have even heard of UX. With the launch of my website (Welcome, it’s so great to have you here!),...
by Susan Reoch | Jul 8, 2019 | Copywriting, UX writing
Other people in your industry are using big words, so why shouldn’t you? It’s a question I get asked all the time. There’s nothing more tempting than jargon. The words so familiar to your industry it feels like your native language. After all, how will people know...
by Susan Reoch | Jun 24, 2019 | UX writing
The User Interface (UI) is comprised of all the elements on a screen or page that users interact with. The most common types of writing you’ll be asked to do for UI includes buttons, error messages, form fields etc. Simple right? Now think about how many words exist...
Recent Comments