A couple of weeks ago I wrapped the UX to Profit launch. Now I don’t know about you, but I have a terrible tendency to rush straight into the next thing—I’ll give you the perfect example in next week’s email. And therein does NOT lie the path to...
Here’s the conundrum – conventional copywriting wisdom tells you about the rule of one. Ya know … 1 piece of content, 1 message, 1 CTA = successful copy. And I get it. If you were travelling to Byron Bay, how much simpler and easier would it be if all the...
10 ways to (re)discover your voice When you’ve spent more years than an octopus has legs writing for other people, how do you even know what YOU sound like? And why care? After all, you make good money from adopting other voices. You’re a chameleon on crack—changing...
Find out everything you need to know about A/B testing your copy. The what, why, how and where. I hate it when people disagree with me. Especially when: It’s about something I’ve written. It’s my boss. Said boss doesn’t have a clue. OK, you got...
The first time I was asked to write some copy for a widget, by my colleague Sophia*, I had no idea what she was asking. “Hey Susan, can you get that widget copy over to me within the hour?” she pinged me. “Oh yeah, totally. I’m on it.” I messaged back. Shit. What’s a...
Black Friday has made its way to Australia and I, for one, love it. Sales light me up brighter than a Christmas tree. I can’t remember the last time I bought something full price. (And yes, that includes presents #sorrynotsorry). My ultimate sales experience is...
