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DMF Construction

Michelle and Danny had been struggling to write a website and brochure themselves.

They knew they had a unique offering, employing some of the most skilled pressure welders in Australia. But somehow just couldn’t put it into words.

That’s when they brought me on board. They’d never worked with a copywriter before and weren’t sure what to expect.




Information architecture


Talking to Michelle on the phone, I could hear her passion for the company and industry.

Both Michelle and Danny were more comfortable talking about the business rather than putting words to paper. We decided that completing the brief together over the phone would be the best way to translate that passion into words.

I initially wrote the brochure copy and created a captivating tagline for the business.

Michelle and Danny were so pleased with the result that a full website and email copy ensued.

It was a pleasure to work on this project with the talented MJ from MJPix Graphic Design.