Click me to steal my 3-step system for writing better microcopy!

How can I help you?


Is your website standing out from the crowd?

Are potential customers finding you?

Does your tone of voice speak to the right audience?

Need some UX training?

Talk to me about words for:


You need a website that converts, whether that’s selling a product or communicating an idea. It’s not just about beautiful words (that’s a given). You need the psychological and behavioural concepts and conversion strategies to surface the right information to the right people at the right time so they take action.

Everything I write is optimised for SEO, without ever compromising on quality or messaging.


Are developers or designers writing your app copy? This is your golden opportunity.

Introducing a writer with 10 years of experience writing microcopy for UX teams gives you the capability to solve problems you didn’t even know you had.

Together we’ll create an experience that’s so intuitive your users won’t even know they’re reading.

User Experience (UX)

As one of Australia’s first UX writers, I’ve worked closely with some of the world’s best UI/UX teams to translate technical features into user benefits. Leverage my deep understanding what makes people tick and practical common sense for your product.

I also run bespoke training sessions for teams who know that putting the customer first is the only option for success.

The Rest

Got some blogs you need zhuzhing or a sales page the isn’t converting? Fling it my way and let’s untangle that copy mess you’ve found yourself in.

Don’t worry how obscure your request may be. I can’t resist a challenge.

Are you ready to make something great?

Years of experience

Satisfied clients

Cups of coffee

It takes two, baby

You know your business, I know words. Together we can make magic.

I really take the time to get to know you, your business, and your clients before I write anything.

Having a solid process in place means you know exactly what to expect. And when to expect it.

Keep reading for my easy-peasey copywriting process.

The 4 steps to copywriting success

The conversation begins

During a free phone consultation, we’ll discuss the requirements you have and my availability. Afterwards, I’ll put together a proposal for you to approve, with the total cost included. If you’re happy, simply pay 50% as a deposit to get the ball rolling.

Next comes research

This is where I gather together everything needed to complete the project. Think SEO research, competitor analysis etc. I’ll ask you to fill in a briefing document (or we can do this by phone together) so we’re both crystal clear on the scope and objectives.

Time to write

I’ll get stuck into writing, keeping you updated along the way. Two rounds of revisions give you the chance to tell me if there is anything that doesn’t sound right. After the second round, I’ll ask for your final approval. Most project are completed in 2-4 weeks.

Approval and party!

Once you’ve approved the copy and paid your final invoice, the copy is all yours to use as you see fit. The copy is delivered in a word document template that spells out how to format it. Designers and developers love how easy this is to implement.

Ready to take the first step?

Providing high-quality content consistently is key to building our customer base and Susan was invaluable. 

From creating our content pillars to mapping out an actionable content plan and writing key content pieces across multiple platforms and channels.  We were able to generate substantial media coverage based on the content Susan created and to grow our brand visibility both online and offline.

Laura Pollard, Managing Director, Perfect Property

Susan did a fantastic job of helping me to re-write our copy on a recent website update. At the end of the day, as a building professional, you know building. So, of course, you can write about it somewhat. However, with Susan’s help, the website copy not only reads better but also performs better on Google, translating directly into more quality leads and clients!

David Ferrari, Owner, Ferrari Construction

Working with Susan is a dream from start to finish.

She knows the right questions to ask to really get to know the client’s products/services and always provides the best outcomes for them. She explores future opportunities for the client – finding ways to improve the client’s customer journeys with her in-depth knowledge of digital marketing, persuasive language, UX insights and conversion rate optimisation. Apart from her technical skills, Susan is friendly, positive, has a down-to-earth personality and is very easy to collaborate with.

MJ Boaretto Pureza, Senior Designer, MJPix

After a few attempts on our own, we were still unsure of what words would be most effective on our website. We needed a professional. Susan’s relaxed personality and keen interest in understanding our business made it so easy to talk to her. She made the whole process seamless and produced copy that has created so much impact for our business.

Susan is a fantastic copywriter who captured the essence of our business and created something we’re proud of. Highly recommend!

Michelle and Danny Fletcher, Owners & Managers, DMF Construction