Click me to steal my 3-step system for writing better microcopy!

Susan smiling and shrugging

How can I help?


Is your website standing out from the crowd?

Are dream clients finding you?

Does your tone of voice speak to the right audience?

Need a strategic overhaul of your funnel?

Want a sales page that makes dream clients realise they need your thing in their life right NOW!?

Talk to me about strategy and words for:


You need a website that converts, whether that’s selling a product or communicating an idea. It’s not just about beautiful words (that’s a given). You need the psychological and behavioural concepts and conversion strategies to surface the right information to the right people at the right time so they take action.

Everything I write is optimised for SEO, without ever compromising on quality or messaging.

Sales Pages + Emails

Got a live launch coming up? I want to hear about it. Not only have I written hundreds of emails and sales pages over my 10-year copywriting career, but I also have my own successful course (Beyond Web Copy) which I launch twice a year.

This means I have an insiders understanding of what goes into a launch and what strategies and words are working in the market right now. Let’s partner together to make yours a success.

User Experience (UX)

As one of Australia’s first UX writers, I’ve worked closely with some of the world’s best UI/UX teams to create intuitive digital experiences. Leverage my deep understanding what makes people tick and practical common sense for your product (whether that’s an app, website, form, portal, quiz etc).

Together we’ll conduct research and map out journeys that that build loyalty and give you the best chance of conversion.

Ian Ward headshot

When I receive a lead from our website, I thank Susan

We were seeing a massive “bounce” rate as potential clients would arrive on the website and fail to engage with us.

Susan spent a lot of time understanding our business and our clients.  I always knew where we were in the process and what Susan needed from me to succeed.

When I receive a lead from our website, I thank Susan for the well-written and relatable content that continually draws people in to engage with us.

—Ian Ward, Founder, Cyber Pro

Lindy Alexander sits on steps and holds a magazine on her lap

Susan wrote copy for an upsell that saw a huge 50% conversion rate!

Susan always gives me this incredible motivation— a session with her is the perfect balance of incisive feedback, actionable advice and encouragement to actually get it done.

She tells me to “do this now” in the nicest possible way.

From suggesting changes to my copy for an upsell that saw a huge 50% conversion rate to giving me the confidence to quickly create products and pages that I’ve been meaning to do for months, a day/session with Susan is priceless.

Whatever the cost – pay it – you’ll never regret it. She’ll revolutionise your business.

—Lindy Alexander, Founder, The Freelancer’s Year

It takes two, baby

You know your business, I know words. Together we can make magic.

I really take the time to get to know you, your business, and your clients before I write anything.

Having a solid strategy in place gives you the best chance of getting an eye-watering return on your investment.

Keep reading to see how I can support you to hit those stretch goals.

The 4 paths to copywriting success

Copy Strategy

The real secret to “are you in my head?” messaging that makes shelling out a few thousand seem like the best decision ever for your dream clients? An in-depth understanding of their pains, desires, objections and false beliefs.

When you work with me, you walk away with so much more than copy. You’ll also get strategic insights and ideas you can use on repeat to connect and convert more dream customers.

If you want to write your own copy, let me do the groundwork to set you up for success. If you want me to write high-performing copy for you, this is where we’ll start.

See what’s included

Investment: $1997 AUD

Number 2


You don’t want to be hanging around for months waiting to get results.

That’s why I get your copy done in a day. And because ALL initial VIP Days comes with the Copy Strategy Package included, I have everything I need to capture the little nuances that recreates your authentic voice and connects with your dream customer, so they immediately know you are the person to help them.

So how much can we get done in a day? That depends. But realistically expect a couple of web pages from scratch, an existing sales page review and optimisation, an 5-6 email sequence.


$2997 AUD for new clients (includes Copy Strategy + 1 VIP Copywriting Day—you save over $1000)

$2097 AUD for returning clients

Number 3

Virtual Copywriting, Marketing & UX Support

Got a million questions about your marketing, but no one on your team to support you?

I’m a pro at figuring out genius ideas to grow your list, boost sales, and improve the user experience to create a frenzy of die-hard fans desperate to work with you. PLUS, I can also whip up the words to implement what we strategise together.

By working virtually for your team, you get someone who truly understands what you’re working towards and can help support you to get there at the fraction of what you would pay an in-house copywriter or UX/marketing consultant. 

It’s the best of both worlds.

I only work with 2 teams at a time—so we’ll first jump on a free consult to see if we’re the right fit.

Investment: $1600 AUD per day (minimum 2 days a month for 6 months)

Number 2

Power Hour

You and me in a Zoom room chatting all things UX, copywriting, and marketing strategy.

This is perfect for those moments when you feel stuck, or you’ve written something you think is pretty good and want a pair of expert eyeballs on it.

We can talk about social media plans, copy strategy, launch strategy, email sequences or customer journeys. Or we can crack our knuckles and optimise 1 piece of copy.

You’ll fill in a quick survey to get clear on what you want to walk away with and then I’ll rock you with solid ideas that get you unstuck and moving towards your goals.

Get out of your head and get clarity on the next steps. 

Investment: $497 AUD (Includes recording and transcript of the meeting.)

Book a free 20-minute consult to see if we're a fit and chat through your options.

Laura Belgray sits behind a computer

“Susan is genius at tiny, 2-minute tweaks that get you more conversions. She’s crafty AF on the page!”

—Laura Belgray, Founder & Copy Expert, Talking Shrimp

MauraK in a blue parka cross country skiiing

Everyone should hire this absolute master of her craft – she’ll totally nail it.

A VIP day with Susan felt like self-care – her attention to detail and thorough intake process made me feel completely understood and seen. It was such a relief to just sit back and let the pro work her magic.
Susan really goes the extra mile and puts so much care and thought into her process and work. I instantly trusted her from the initial setup and call and could tell I was in good hands. Plus, her organized and efficient process makes it such a breeze to work with her and implement all of the polished copy she creates.
Every time I read over my new website copy I think – wow, there’s nothing I’d change! I love it all. I was beyond impressed at what Susan was able to deliver in just one day. I’m incredibly grateful that I found her super pro services and invested in myself and my business. 

—Maura Kelpy, Graphic Designer + Owner, MauraK Creative +

Ready to invest in yourself and your business?