by Susan Reoch | Aug 17, 2019 | Copywriting
I’ll admit it. I love pouring over the latest $7 noodle bowls available on coupon sites. I’ve even once purchased a $59 tall ship cruise (ok, it was twice). So when a $29 Pilates membership popped up at a studio near me, I leapt at the chance. Since starting my...
by Susan Reoch | Jul 8, 2019 | Copywriting, UX writing
Other people in your industry are using big words, so why shouldn’t you? It’s a question I get asked all the time. There’s nothing more tempting than jargon. The words so familiar to your industry it feels like your native language. After all, how will people know...
by Susan Reoch | Jun 24, 2019 | UX writing
The User Interface (UI) is comprised of all the elements on a screen or page that users interact with. The most common types of writing you’ll be asked to do for UI includes buttons, error messages, form fields etc. Simple right? Now think about how many words exist...
by Susan Reoch | Jun 14, 2019 | Copywriting
Writing value statements can be one of the hardest pieces of work you’ll ever do. Get them right and you’ll have a set of beliefs that you can point to in all manner of business situations—internally and externally. They make it easier to hire the right people, give...
by Susan Reoch | May 20, 2019 | Copywriting
It’s one of the great myths of copywriting that we’re all creative geniuses. Our words flow effortlessly from brain, to fingers, to screen. Not true. I still get stumped at various stages of copywriting. However, after 10 years I’ve developed plenty of tricks and tips...
