You don’t need sleaze to sell

You don’t need sleaze to sell

I’ll admit it. I love pouring over the latest $7 noodle bowls available on coupon sites. I’ve even once purchased a $59 tall ship cruise (ok, it was twice). So when a $29 Pilates membership popped up at a studio near me, I leapt at the chance. Since starting my...
Big words aren’t better, here’s why

Big words aren’t better, here’s why

Other people in your industry are using big words, so why shouldn’t you? It’s a question I get asked all the time. There’s nothing more tempting than jargon. The words so familiar to your industry it feels like your native language. After all, how will people know...
3 easy steps to writing effective UI copy

3 easy steps to writing effective UI copy

The User Interface (UI) is comprised of all the elements on a screen or page that users interact with. The most common types of writing you’ll be asked to do for UI includes buttons, error messages, form fields etc. Simple right? Now think about how many words exist...
Fast track your copywriting with these tools

Fast track your copywriting with these tools

It’s one of the great myths of copywriting that we’re all creative geniuses. Our words flow effortlessly from brain, to fingers, to screen. Not true. I still get stumped at various stages of copywriting. However, after 10 years I’ve developed plenty of tricks and tips...