Stress headaches, sweaty palms, a sinking pit gnawing at your tummy—these are all familiar symptoms of a little thing we like to call “launching”. This is where you spend a week wooing potential customers to join your program. In my case, it was for the...
I’ll admit it. I love pouring over the latest $7 noodle bowls available on coupon sites. I’ve even once purchased a $59 tall ship cruise (ok, it was twice). So when a $29 Pilates membership popped up at a studio near me, I leapt at the chance. Since starting my...
Other people in your industry are using big words, so why shouldn’t you? It’s a question I get asked all the time. There’s nothing more tempting than jargon. The words so familiar to your industry it feels like your native language. After all, how will people know...
The User Interface (UI) is comprised of all the elements on a screen or page that users interact with. The most common types of writing you’ll be asked to do for UI includes buttons, error messages, form fields etc. Simple right? Now think about how many words exist...
Writing value statements can be one of the hardest pieces of work you’ll ever do. Get them right and you’ll have a set of beliefs that you can point to in all manner of business situations—internally and externally. They make it easier to hire the right people, give...
