It’s one of the great myths of copywriting that we’re all creative geniuses. Our words flow effortlessly from brain, to fingers, to screen. Not true. I still get stumped at various stages of copywriting. However, after 10 years I’ve developed plenty of tricks and tips...
Ever read something and heard a little voice in your head? A little voice saying, “Oh I didn’t even realise I had X problem. I better buy Y to fix it.” Next minute those life-changing mop slippers (yes, they’re a thing) are making their way to you. Because these...
