UX writing tip: 49 different ways to say “user”

UX writing tip: 49 different ways to say “user”

It’s fair to say I am a master of negotiation. That’s a lie. My twins are masters of negotiation. They’re relentless. And as my energy dwindles towards bedtime, their persuasive powers seem to grow.  “OK, 1 more Paw Patrol and then we turn it off—deal?” I say.  “Deal,...
How to write like you talk

How to write like you talk

10 ways to (re)discover your voice When you’ve spent more years than an octopus has legs writing for other people, how do you even know what YOU sound like? And why care? After all, you make good money from adopting other voices. You’re a chameleon on crack—changing...
Eff it. How to get read.

Eff it. How to get read.

Black Friday has made its way to Australia and I, for one, love it. Sales light me up brighter than a Christmas tree. I can’t remember the last time I bought something full price.  (And yes, that includes presents #sorrynotsorry). My ultimate sales experience is...