Eff it. How to get read.

Eff it. How to get read.

Black Friday has made its way to Australia and I, for one, love it. Sales light me up brighter than a Christmas tree. I can’t remember the last time I bought something full price.  (And yes, that includes presents #sorrynotsorry). My ultimate sales experience is...
3 easy steps to writing effective UI copy

3 easy steps to writing effective UI copy

The User Interface (UI) is comprised of all the elements on a screen or page that users interact with. The most common types of writing you’ll be asked to do for UI includes buttons, error messages, form fields etc. Simple right? Now think about how many words exist...