by Susan Reoch | Oct 14, 2019 | Copywriting
Warning: this is mega word nerd stuff folks. This is for those of you who subscribe to “Word of the day” emails from Merriam Webster. Whose heart races with joy when your favourite copywriter slips up with a typo in their weekly email. Aha! They’re human after all....
by Susan Reoch | Jun 14, 2019 | Copywriting
Writing value statements can be one of the hardest pieces of work you’ll ever do. Get them right and you’ll have a set of beliefs that you can point to in all manner of business situations—internally and externally. They make it easier to hire the right people, give...
