DON’T spread the word about this “secret” copywriting niche that can reel in huge contracts…and got me from brand new business to six figures in 2 years.

(Seriously, barely anyone in the copywriting world knows this exists)

Join the 8-week UX copywriting program that shows you how to craft an intuitive website user experience (UX) with strategy and words.

…without panicking that you have zero clue what you’re doing when you say YES to that sweet 5-figure gig

UX to Profit doors are closed for now. Get on the waitlist + I’ll let you know when they open again.

“We thought we were hiring a UX copywriter, but we got an overall UX consultant. Susan knows her stuff so well. I have been able to have complete confidence in anything she brings to the table. That is felt throughout our entire business.”


Senior Marketing & Communications Manager

OK here’s the spoiler… but you’ve got to promise to keep it between us—cool? 

There are a LOT of copywriters out there that know how to write persuasively, nail brand messaging, incorporate SEO, and a lot of them are punny as f*ck.

(That’s not the secret, you already know this because you’re one of them.)

There’s also an ever-multiplying pool of UX writers who work for BIG brands with multiple websites and apps to write short sharp messaging (microcopy) and launch new features.

What there are virtually none of are gun copywriters with expertise in UX to improve the way thousands (possibly millions) of websites work and sound.

But I’m one of them. And that’s the reason why clients give themselves whiplash in their rush to sign a 5-figure contract to work with me.

Because when I’m finished with their website it’s clearer, more empathetic, easier to use, solves business problems, drives more conversions and who doesn’t want that?

(Hint, everyone wants that and are willing to pay handsomely in exchange)

I know you’re ready to stop competing at the bottom for the low-paying website, blog and social media caption projects.

And work with clients who understand the value your strategic minds brings to the table.

But, let’s pretend that dream website copy contract is offered to you right now. You just have to say yes, right?—”jump before you’re ready” and all that…

You’re confident as you type your name into Docusign, but suddenly a sweat moustache to rival Ron Swanson’s appears on your upper lip.

As you hit send, your nerves are shaken by doubts about whether you have the copy chops to pull off a project of this size—and a genuine fear of screwing it up. 


Take a breath.  

Because I want you to hear this.

Creating a great User Experience isn’t some magic wand you can wave over your copy at the end, but it doesn’t have to be as hard and mysterious as some “industry experts” would have you believe either.

It’s just a matter of integrating a few strategic steps into your already awesome copy process.

And learning reliable strategies for tapping into your empathy at the right moments.

And I know once you’re equipped with these you’re going to be unstoppable.

Because you’ve recognised 2 truths that most other copywriters don’t have a clue about … yet.

1.   Great user experience isn’t an optional “nice-to-have” for websites in 2021 and beyond

2.   The faster you can learn this skill, the sooner you can say a confident YES to those high-paying jobs

UX is the new crypto. It’s the thing other copywriters are going to look back on a year from now and think

Damn, wish I’d gotten into this earlier.

Imagine how it would feel if you…


Stood out from the pool of copywriters competing for low-paying jobs

Spent your days writing empathetic copy that made people feel good

Had a framework to support you end-to-end on a UX copywriting gig

Felt confident in your microcopy choices

Could easily defend your UX copy and strategy

Knew exactly what to put on each page and what to leave out

Had a reputation as one of the first and best UX copywriters

Spoiler alert #2: That last one? That’s the best.

How in the hell would I know?

Oh hey!  I’m Susan

Campari-sipping, twin-raising UX Writer AND Copywriter, with Frida Kahlo and Iris Apfel style goals.

I started in UX writing at a decade ago (before it had a name). The 8 years writing for global brands that followed was the world’s best masterclass in usability AND persuasion. 

But it wasn’t until I started my biz that I discovered having an in-depth understanding of both disciplines was a superpower–and a rare one at that.

In my second full year of business, I hit 6-figures while working part-time, during a global pandemic, without an expensive team.

But what I really love, and I think you will too, is creating better experiences on the web. So much of the Internet is trash. Being part of creating a 150+ page website that’s clear, concise, user-friendly and accessible? That feels amazing.

And the consistent cash flow is a pretty sweet perk, not going to lie.

And yet, no one seems to be talking about this niche.

Until now!

“Susan came up with a narrative that flows amazingly throughout the pages, everything was interconnected and we love it.”

-Shane Singh, UX Copywriting Client & Head of Engineering

Your contribution has been immense and is key to our success. To work with someone who is so professional, amazingly fast and always willing to share and support us has just been awesome. It’s been an absolute pleasure to work with you.”

-Ann, UX Copywriting Client & Scrum Master


UX to Profit

Your all-access members pass into how I plan, strategise and write massive websites (like 100+ pages) quickly and confidently. And yep, we’re getting you up to speed lightning fast.

It’s a group coaching program that teaches copywriters the UX skills they need to write awesome web copy that:

Builds your authority as a copywriter

Offers a memorable and intuitive user experience

Is accessible and inclusive to all

Attracts 5-figure contracts

Stops imposter syndrome in its tracks

Breaks you free from templates and designers who think they know better than you

How we’ll roll

Think of it as a mini-mastermind. This isn’t the dry repetitive content you’ve read online or hours upon hours of videos you never get around to watching. It’s you and 13 other copywriting legends in a Zoom room once a week, while I coach you through the parts of UX that are relevant to your copy practice.

And yes, there’ll be recordings. But you do need to be committed to your success and cheering others on.

We kick off on 18th October!

When you join UX to Profit you get:

4 x 60–90 minute live recorded sessions with a set curriculum you can revisit any time

4 x 60–90 minute live recorded sessions for Q&A

24-hour access to other members in the program to bounce ideas off

Regular opportunities to submit work to me for feedback

(It’s probably worth mentioning that the face-to-face hours with me alone are worth $3120.)

And good value at that, if the feedback I get from my 1:1 mentees is anything to go by…

Let’s breakdown the 4 modules that take you from run-of-the-mill copywriter to in-demand UX copywriter: 

Module 1: Strategy (where the magic happens)

By the end you’ll be able to:

  • Identify what someone wants to do on your site (hint, it has nothing to do with their gender or what kind of coffee they drink)
  • Process and interpret your research in less time
  • Nail your navigation & sitemap

Module 2: On-page UX

By the end you’ll be able to:

  • Identify a logical web copy flow
  • Write advanced microcopy
  • Make your copy instantly more scannable
  • Know how to use (and when to lose) templates to your advantage

Module 3: Mastering transitions

By the end you’ll be able to:

  • Drive micro vs macro conversions
  • Keep people engaged and clicking
  • Inspire people to take action

Module 4: Make it work for everyone

By the end you’ll be able to:

  • Unblinker some of your biases 
  • Open up your business to new audiences, without compromising your voice
  • Write for better localisation
  • Get insights into how your copy will perform

Did someone say bonuses?

When you join UX to Profit you also get:

Click-worthy CTA Cheatsheet

For CTAs more irresistible than Alan Rickman’s voice (just me?)

(Available with Module 3)

Comprehensive Copy Checklist for Website UX

Tick off all the UX stuff before you hand over your copy

(Available with Module 4)

Ready to join the secret club of copywriters getting the edge with UX?

You'll get:

8 x 60–90 minute live sessions  

24-hour access to the secret club Slack group

Feedback from me

Bonus 1: CTA Cheatsheet

Bonus 2: UX Copy Checklist

3 payments of $433

Doors close 4pm AEDT 7 October

You'll get:

8 x 60–90 minute live sessions  

24-hour access to the secret club Slack group

Feedback from me

Bonus 1: CTA Cheatsheet

Bonus 2: UX Copy Checklist

1 payment of $1297

Doors close 4pm AEDT 7 October

Let’s talk about price for a hot second.

I’ve already mentioned that face-to-face hours with me alone are worth $3,120. And it’s important – and I hope exciting – for you to realise that the type of work I do usually comes with a 5–figure price tag and 6–month (or more) contract.

Gotta love that recurring income!

So even though that feels horribly braggy to this Aussie gal, I also know I wouldn’t invest in something that I didn’t feel was going to be a sound investment if it was me.

$1297 is a steal for this kind of high-touch program, even when it’s the first round, and there are no testimonials singing its praises.

The only thing I can guarantee about the next round (if there is a next round) is that it will cost considerably more. And will probably have less of me in it (and I’ve been told I’m pretty fun). 

There’s never been a better time to jump.

“I was feeling a bit shaky about an up-coming project. A crisis of confidence! You switched-out a few of the fear-loaded feelings and replaced them with helpful thoughts that’ve calmed my stress and made me think more productively about the challenges ahead (and I really needed that).


I just wanted more of your time. I could chat to you all day though, so not sure if that’s a fair comment, haha! (time flies when you’re having fun mentorship and all that)”

Nadia Amer

Web Copywriter

Want some proof UX is taking off? 

 I’ve got just the thing – or 3

According to Exploding Topics the term UX Writing is searched more than 99x what it was 5 years ago

Jakob Neilsen estimates the total number of UX professionals to grow by a factor of 100 over the next 30 years (from 1 million to 100 million)

The UX Writing Hub estimates the median salary for UX Writers in the USA sits at a comfortable US$105,000 a year


Wait another few years, and you’ll be playing catch up.

UX to Profit is the right fit for you, even if:

You're already an in-demand and highly skilled copywriter

Website copy usually has you reaching for the panic button

You're not tech-savvy

Writing button copy makes your squirm

You've never written a website bigger than 4 pages before

Your client base is heart-lead coaches (every website can benefit from a better user experience)

UX to Profit isn’t for you if:


You never plan to write website copy even if you have a step-by-step framework that makes it easy


You'd rather rely on templates and the designer to just tell you what to write where


You have a steady stream of high-paying clients who come to you for your thorough knowledge of all things UX


You prefer to learn on your own and don't like sharing your knowledge


You have zero idea about what copywriting is (this is a group program for copywriters)

Still not sure if it’s the right fit? Email me at and let’s chat about it. The success of the program relies on only having the right people in the room, so I’ll be straight up with you if it isn’t a fit.

And I’m willing to back that all the way by offering a…

14-day money-back guarantee

This gives you time to do the first live workshop and first Q&A. If you don’t feel UX to Profit is giving you the tools you need to write website copy with better UX, I’ll gladly return your investment. Just email me at

You do have to come to both calls and demonstrate you’ve completed any set work for those weeks.

UX to Profit

3 payments of $433

UX to Profit

1 payment of $1297

I’m going to let you in on another secret right now

(I just can’t help myself today.)

I wasn’t born with innate UX expertise. I learnt it on the job, which was an amazing opportunity, I’ll admit.

That’s to say, you have choices. You can read dense textbooks on content strategy or take courses on UX writing focusing on digital products like apps and shoehorn those into your current copywriting practice.

But the problem with that approach is they don’t take into consideration your context as a copywriter. AND by the time you get done this secret will be out (you’ve seen how terrible I am at keeping it to myself) and you’ll have missed your opportunity for a head start.

You don’t have to figure this new niche out on your own —

Within 4 short weeks, you could already have a solid strategic overview of how to approach UX for your next website copy job AND have met a supportive network of 13 other legends ready to build you up.

Want to be part of something epic? Come join us, I saved you a spot.

You'll get:

8 x 60–90 minute live sessions  

24-hour access to the secret club Slack group

Feedback from me

Bonus 1: CTA Cheatsheet

Bonus 2: UX Copy Checklist

3 payments of $433

You'll get:

8 x 60–90 minute live sessions  

24-hour access to the secret club Slack group

Feedback from me

Bonus 1: CTA Cheatsheet

Bonus 2: UX Copy Checklist

1 payment of $1297

Get all the final details in this Q&A

What’s UX to Profit?

It’s the 6-years in the making group coaching program for copywriters. It shows you how to confidently craft an intuitive website user experience (UX) with strategy and words.

When does it run from?

We kick off on 18th October and will have our final Q&A on 16th December. There’ll be a 1-week break beginning 29th November.

IS there a payment plan?

There sure is! Accessibility is important to me. You can opt to pay over 3 months with almost no extra charge (rounds out to $2 difference).

What if I don't have a big juicy website project right now?

While it’s great to have something you can apply what you learn in real-time, it’s not necessary to get loads of value from the program. I’ll share plenty of exercises and examples. You also get access to all the recorded workshops to dive into again and again. UX is an iterative and ongoing practice, so there are plenty of opportunities to apply what you learn.

I'm so busy with client work I'm not sure I can fit this in.

It’s so hard to prioritise your own career progression with you’re up to your eyeballs in client work, I get it! And yes, there’ll be times this is a valid reason not to join.

However, really check in with yourself on this one. What’s going to change 6 months – 1 year from now? Because what I’ve noticed in my own biz? Being able to charge a premium for the work you do means you have more time to re-invest in yourself and business, which usually leads to higher rates. And so it goes.

Is this a beginner course?

This is such an interesting question. So yes and no. It wasn’t created for beginner-beginner copywriters. We’re not covering anything like SEO, copywriting formulas, pattern interrupts, or hooks. That said, the earlier you equip yourself with UX knowledge the sooner you can write intuitive web copy. No prior UX knowledge is required.

How is this different from other copywriting courses?

UX to Profit is so niche! It’s specifically about blending UX with copywriting to create incredible web experiences and take on big juicy websites.

Will this teach me about SEO?

Nope, this copy course is specifically about UX.

I want to apply for a UX writing job, should I sign up?

This program is for copywriters who want to learn UX to strengthen their web copy skills. It’s not intended to be a straight-up UX writing course. You’ll learn about the parts of UX strategy and UX writing that complement web copywriting. Of course, this knowledge could lead to a UX role, but that’s not the intention. If you want to get started with UX writing, check out The UX Writer’s Guide.

I’ve already paid for another course. Should I still join UX to Profit?

This is a group coaching program that complements other copywriting courses. In fact, maybe you could be seen as the go-to UX expert in that course. Now that would be cool hey?

Got another question?

UX to Profit

3 payments of $433

UX to Profit

1 payment of $1297

Hey, this is where you’ll find me hanging out too.

First up, thank you for reading all the way down here. And congrats, because this tells me you’re serious about getting ahead and writing better web copy with UX.

But maybe you’re wondering:

Will UX to Profit really help me grow my business and become an in-demand copywriter?

Because you’ve taken disappointing copywriting courses before.

Ones that promised you the world behind intriguing little bullet points but taught you nothing you didn’t already know.

And that my friend, is where UX to Profit is different. 

What I’ll be teaching isn’t available in this format anywhere on the internet. Sure you could keep spend hours at the mercy of Google, looking up the best way to set up a navigation or how to write better button copy, never really quite sure if you’re getting it exactly right.


By 14 December (which, let’s admit it, is basically tomorrow), you could have everything you need to write intuitive web experiences intelligently and confidently, positioning you as a no-brainer choice for any website project, even complex ones with a 5-figure price tag.


Sound like a plan?

You'll get:

8 x 60–90 minute live sessions  

24-hour access to the secret club Slack group

Feedback from me

Bonus 1: CTA Cheatsheet

Bonus 2: UX Copy Checklist

3 payments of $433

You'll get:

8 x 60–90 minute live sessions  

24-hour access to the secret club Slack group

Feedback from me

Bonus 1: CTA Cheatsheet

Bonus 2: UX Copy Checklist

1 payment of $1297

See you in my (not so) secret club,

xo, Susan

Earnings disclaimer

You acknowledge and agree that when you purchase this program that results may vary as there are too many variables to guarantee success. Any success you gain will be dependent on your own efforts, commitment, motivation and intent to follow through. Under no circumstances, can I guarantee a particular result, whether financial or otherwise. You acknowledge and agree that results may differ from person to person. Each person’s individual success is completely dependent on their background, dedication, drive and motivation to succeed as well as many other additional factors. Any client reviews, statements or examples advertised or available on our site are merely examples of what can be possible.

Me and My directors, agents or associates shall not be responsible or liable for any loss or damage resulting from any content or resources made available on this Website or in this Course, except as expressly permitted by law.

You will indemnify Me against all loss, cost, damage or expense (including My legal costs and associated costs of investigations and enforcement) directly or indirectly related to Your breach of the T&Cs.

I will not be liable to You for any liability or claim of any kind arising directly or indirectly (whether under statute, contract, tort, negligence or otherwise) resulting from:

  1. the use or inability to use the Course;
  2. statements or conduct of any third party; or
  3. Your reliance on the recommendations and suggestions of any third party.

The use of any programs, courses, products and/or services, requires personal choices and/ or actions that are unique to the individual and any reliance on the content made available on our Site, through our programs, courses, products and/or services are at your own risk.