Work Samples 

Need some human-centred copy for your website or app? These samples will give you an idea of my style.

I happily sign non-disclosure agreements for bigger corporations. Unfortunately, that prohibits me from sharing all my work here. Please get in touch if you’d like to know more.

After a few attempts on our own, we were still unsure of what words would be most effective on our website. We needed a professional. Susan’s relaxed personality and keen interest in understanding our business made it so easy to talk to her. She made the whole process seamless and produced copy that has created so much impact for our business.

Susan is a fantastic copywriter who captured the essence of our business and created something we’re proud of. Highly recommend!

Michelle and Danny Fletcher, Owners & Managers, DMF Construction

Susan did a fantastic job of helping me to re-write our copy on a recent website update. At the end of the day, as a building professional, you know building. So, of course, you can write about it somewhat. However, with Susan’s help, the website copy not only reads better but also performs better on Google, translating directly into more quality leads and clients!

David Ferrari, Owner, Ferrari Construction

Providing high-quality content consistently is key to building our customer base and Susan was invaluable. 

From creating our content pillars to mapping out an actionable content plan and writing key content pieces across multiple platforms and channels.  We were able to generate substantial media coverage based on the content Susan created and to grow our brand visibility both online and offline.

Laura Pollard, Managing Director, Perfect Property

Working with Susan is a dream from start to finish.

She knows the right questions to ask to really get to know the client’s products/services and always provides the best outcomes for them. She explores future opportunities for the client – finding ways to improve the client’s customer journeys with her in-depth knowledge of digital marketing, persuasive language, UX insights and conversion rate optimisation. Apart from her technical skills, Susan is friendly, positive, has a down-to-earth personality and is very easy to collaborate with.

MJ Boaretto Pureza, Senior Designer, MJPix

Copywriting experience